Hwahae Announces Winners of the '2024 Second Half Hwahae Awards' Products

Analysis of 8.8 Million User Reviews and Ratings
Total of 645 Award-Winning Products

Birdview, the operator of the beauty platform Hwahae, held the '2024 Second Half Hwahae Awards' on the 20th and announced the winning products. The Hwahae Awards is a K-beauty ceremony based on large-scale data including 360,000 products, 8.8 million user reviews, and ratings. The awards selected the most popular products of the year in categories such as ▲Beauty Award ▲Hall of Fame, as well as six categories based on reviews collected from May to October, including ▲Best New Product ▲Efficacy & Effect ▲Inner Beauty ▲Vegan, with a total of 645 products receiving awards.

In the ‘Beauty Award,’ which is selected through a comprehensive evaluation of user interest such as reviews, ratings, and views, 431 products including Mediheal’s ‘Madecassoside Essential Mask’ and Joseon Beauty’s ‘Clear Rice Honey Filled Mask’ received awards. Products that scored highly in this award are listed in the ‘Hall of Fame,’ with a total of nine products selected, including Round Lab’s ‘1025 Dokdo Lotion’ and Dermabee’s ‘Daily Moisture Body Lotion.’

A total of 61 products were selected as number one in the ‘Best New Product Award.’ In the ‘Inner Beauty Award,’ 10 products that help manage everyday health such as joints and hair with high efficacy and convenience were selected. In the ‘Vegan Award,’ 15 brands that have obtained domestic and international vegan certifications took first place. In the ‘Efficacy & Effect Award,’ 118 customized products addressing skin concerns such as pores, brightening, and anti-aging were selected as number one.

Kim Kyung-il, CEO of Birdview, said, “Through the ‘Hwahae Awards,’ selected based on Hwahae’s differentiated data capabilities, we are promoting more products,” and added, “We will continue to do our best as a ‘K-beauty Acceleration Platform’ that discovers new brands and excellent products and helps them grow into star brands.”