"Make Sure to Eat Breakfast" Byun Woo-seok Promotes Rice Consumption with NongHyup

Volunteer Meal Service Activity with Kang Ho-dong, President of NongHyup Central Association, and Lee Seok-yong, President of NongHyup Bank

NH Nonghyup Bank announced on the 19th that, together with its exclusive model Byeon Woo-seok, it conducted a breakfast-eating campaign for employees at the Nonghyup Bank headquarters cafeteria as part of the Nonghyup Group's rice consumption promotion campaign. The event was attended by Kang Ho-dong, Chairman of Nonghyup Central Association, and Lee Seok-yong, President of Nonghyup Bank, who served breakfast to 200 employees.

Mr. Byeon Woo-seok said, “I had a special time sharing the importance of rice with Nonghyup employees while personally serving a healthy breakfast made from our rice,” and added, “I hope many people have a hearty breakfast every morning and start their day energetically.”

(Photo from left) Kang Ho-dong, President of NongHyup Central Association, model Byun Woo-seok, and Lee Seok-yong, President of NongHyup Bank, are volunteering to serve meals at the NongHyup Bank headquarters cafeteria on the 19th. Provided by NongHyup Bank

Nonghyup is conducting a company-wide breakfast-eating campaign for employees to promote the consumption of domestic rice and support employee health. On the 20th of last month, Nonghyup Bank held a subscription event for the ‘NH Dundeun Bapsim Deposit,’ which offers preferential interest rates and rice donation sharing when participating in the breakfast-eating campaign together with Byeon Woo-seok.

Along with this event, Nonghyup Bank is holding a breakfast certification photo event on its official social media channels. By posting a certification photo of your home breakfast table on your personal SNS channel with the required hashtags, 1,000 people will be selected by lottery to receive a Nonghyup rice taste set, Bapsim Salsim (24 packs of instant rice).

Kang Ho-dong, Chairman of Nonghyup Central Association, said, “I thank the public, including Mr. Byeon Woo-seok, who actively participate in the breakfast-eating campaign,” and added, “Nonghyup will continue to carry out rice consumption promotion campaigns and do its best to support farmers who are struggling due to falling rice prices.”