Yeoju City Appoints 27 Million Creator Siajiu as Public Relations Ambassador

Creator and Singer Siajiu: "I Will Take the Lead in Promoting My Hometown, Yeoju"

On the 15th, Yeoju City in Gyeonggi Province announced on the 18th that it appointed Siajiu, a famous creator and singer, as the new promotional ambassador of Yeoju City at a ceremony held in the mayor’s office at city hall, attended by Mayor Lee Chung-woo and related department heads.

Lee Chung-woo, mayor of Yeoju City, appointed Siajiu, a famous creator and singer, as the new ambassador of Yeoju City on the 15th. Photo by Yeoju City

After the appointment ceremony, the newly appointed promotional ambassador Siajiu expressed her determination, saying, “As a native of Yeoju who attended kindergarten through high school here, I will take the lead in promoting my hometown Yeoju.”

Creator and singer Siajiu began her creator activities in 2018 and is now one of the top influencers in Korea, with 27.2 million followers on TikTok and 900,000 subscribers on YouTube. She is also active as a singer, having released the albums ‘Do it my own way’ and ‘YUMMY’ consecutively last year and this year. Her activities are expanding further, including appearances on the Netflix variety show ‘The Influencer,’ JTBC’s variety show ‘Review Cut,’ and participation in fashion week.

At the appointment ceremony, promotional ambassador Siajiu recalled her days attending Yeheung Elementary School, Yeoju Girls’ Middle School, and Daeshin High School, showing her special affection for her hometown Yeoju.

Mayor Lee Chung-woo of Yeoju said, “I have known Siajiu since she was young, like a niece, and I am as happy as if it were my own achievement that she has grown into a figure loved not only in Korea but also by fans overseas.” He also expressed concern for Siajiu’s health as she lives alone in Seoul and promised to personally send Yeoju rice to her from time to time, offering affectionate encouragement and support.