BGF Retail Executes Organizational Restructuring and Regular Personnel Changes... Establishes Strategic Innovation Division

Jinyoungho, Head of Product Division, Promoted to Executive Vice President

BGF Group announced on the 15th that it has carried out an organizational restructuring and regular personnel appointments for 2025.

The organizational restructuring was conducted only within BGF Retail. First, to drive future innovation based on customer experience management and digital IT technology, a Strategic Innovation Division was newly established. Additionally, the existing Marketing Office and DX Office were integrated to form the CX (Customer Experience) Headquarters.

BGF Retail BI logo. Provided by BGF Retail

Furthermore, the Online Commerce Team was moved to the Product Headquarters to enable integrated management of all online and offline products. The Sales Team was expanded mainly in the metropolitan area to enhance the responsiveness of field departments.

Through this regular personnel appointment, at BGF Retail, Jin Young-ho, the former head of the Product Headquarters, was promoted to Executive Vice President and took charge of the Product and Overseas Business Division. Kim Seok-hwan, head of the SCM Office; Lee Yoon-sung, head of the Financial Support Office; and Park Jung-kwon, head of the 5th Region, were promoted to newly appointed Managing Directors. At the holding company BGF, Oh Myung-ran was newly appointed as Managing Director in charge of Strategy and head of the Strategic Planning Team.

BGF Group explained that this organizational restructuring and regular personnel appointment focused on "strengthening organizational stability in an era of uncertainty, redefining the company’s strategy and growth direction, and enhancing sustainable business competitiveness based on customer-centric management." They added, "We reorganized the organization for future innovation to wisely overcome the recent difficult domestic and international economic conditions and actively selected talented personnel accordingly."

Below are the key personnel changes at BGF Group.

◇ BGF Retail

▲ Executive Vice President, Head of Product and Overseas Business Division: Jin Young-ho

▲ Managing Director, Head of SCM Office: Kim Seok-hwan ▲ Managing Director, Head of Financial Support Office: Lee Yoon-sung ▲ Managing Director, Head of 5th Region: Park Jung-kwon

▲ Senior Head of 6th Region: Jang Sung-kwan

▲ CEO of BGF HumanNet (designate): Lee Eung-sun

▲ Managing Director of BGF Logis: Lee Min-jae

▲ Director of BGF HumanNet: Yoo Cheon-sik ▲ Director of BGF Networks: Park Jae-yong ▲ Director of BGF Networks: Cho Sung-hae

◇ BGF

▲ Managing Director in charge of Strategy and Head of Strategic Planning Team: Oh Myung-ran