Home&Shopping Accelerates Support for SMEs' Overseas Expansion and Market Access

Home&Shopping announced on the 15th that it is actively supporting the overseas expansion of small and medium-sized enterprises (SMEs) and promoting various projects to expand practical benefits for its small and medium-sized partner companies.

Home&Shopping, which started exporting SME products in 2014, has secured TV home shopping and live commerce channels in various countries such as Taiwan's Momo Home Shopping, Malaysia's HCVM, and Vietnam's VGS since 2019, surpassing $1 million in export sales in 2021 and receiving the Million Dollar Export Tower award. This year, it was recognized for its achievements and selected as a "Specialized Trading Company."

Home&Shopping's export support project has the advantage of providing practical assistance such as local permits and customs clearance to companies exporting for the first time, as it directly purchases products and exports them. Recently, in September, it participated in the LA Korean Festival held in the United States and actively promoted SME products by operating the Home&Shopping Best Products Pavilion.

Home&Shopping is also striving to expand sales channels for SMEs through various methods. Through the "Ilsacheonri" program, it discovers promising SMEs and continuously supports those facing difficulties in securing sales and distribution networks. This project creates an environment where SMEs can grow through a one-stop support system from entering TV home shopping to broadcast sales. Through the newly introduced "Ilsacheonri Academy" program, it plans to strengthen support for SME sales channels by expanding consulting support on overall tasks to enhance the capabilities of SMEs wishing to broadcast on home shopping.

A Home&Shopping official said, "Just as we have worked hard for the growth of SMEs, customers, and partners, we will continue to do our best to become a good company recognized by customers and partners."