Babytalk Appoints Transfer Love's 'Inayeon' as Campaign Model... "I'll Honestly Talk About Plastic Surgery and Procedures"

Barbitok second half campaign image. Provided by CareLabs.

On the 14th, Babitalk, the No.1 plastic surgery and procedure information app in Korea, announced the release of its second half campaign video. The campaign aims to help consumers easily access accurate and reasonable information during the peak season for plastic surgery and procedures in winter.

The campaign model selected is announcer Inayeon, who gained fame through the variety show Hwanseung Yeonae (Transit Love). Babitalk explained that Inayeon’s transparent and honest sharing of self-care methods and procedure information on YouTube perfectly aligns with the brand’s role and the intent of this campaign.

The campaign video starts with a scene where announcer Inayeon appears to be arguing with her partner, saying, “Why do you beat around the bush? Can’t you just be honest?” The video then shows the information available on Babitalk with the tagline, “Plastic surgery and procedure info, we’ll tell you everything straight up!” Inayeon advises consumers against undergoing ineffective procedures, points out clinics using outdated equipment, checks honest reviews and ratings from consumers, shares information about unfriendly consultations, and introduces the most skilled hospitals.

This Babitalk campaign, with the main slogan “Real plastic surgery and procedure information revealed when you talk straight,” creatively and persuasively conveys that consumers can find essential transparent and vivid information such as ratings, prices, and reviews on Babitalk.

Kim Jiwon, Babitalk CMO, said, “We judged announcer Inayeon, who knows self-care and procedure information better than anyone and shares it generously, to be the perfect model for Babitalk,” adding, “We hope Babitalk’s core value of transparently sharing diverse beauty medical information will be well communicated.”

Babitalk, a subsidiary of Carelabs, a KOSDAQ-listed company, operates the leading platform in Korea’s beauty information app sector based on cumulative downloads. As of last month, Babitalk surpassed 7.9 million cumulative app downloads and provides various information to help consumers make rational decisions about plastic surgery and procedures through services such as location-based hospital search, comparison of various plastic surgery and procedure estimates, petit and skin procedure discount events with prepayment options, and user communities.