Promoting Hometown Love Donation Program by Putting 'Jeonbuk' on Soju Bottles

'Things Missed in the World = Hometown, Love, Donation'
Label Attached to 300,000 Bottles Sold in the Seoul Metropolitan Area

"Please support the Hometown Love Donation with Jeonbuk."

The Jeonbuk Special Self-Governing Province is launching a special promotion to raise awareness of the Hometown Love Donation system and foster a culture of giving.

On the 14th, Jeonbuk Province announced that it will attach promotional labels for the Hometown Love Donation system on 300,000 bottles of soju sold in the Seoul metropolitan area, spreading a culture of giving filled with warm hearts.

On the 14th, Jeonbuk Province attached promotional labels for the 'Hometown Love Donation System' to 300,000 bottles of soju sold in the metropolitan area, spreading a culture of donation filled with warm hearts. Provided by Jeonbuk Autonomous Province

This promotion is a collaboration between Jeonbuk Province and HiteJinro Co., Ltd. Special Sales Jeonju Branch (Branch Manager Ha Joo-wan), designed to widely publicize the Hometown Love Donation system and encourage participation in the metropolitan area, a major donation region.

The label features an emotional phrase, "What the world longs for = hometown, love, donation," along with images of representative Jeonbuk tourist attractions such as Jeondong Cathedral and Mireuksaji Stone Pagoda, evoking the sentiment of home. Additionally, a QR code links to the Hometown Love Donation platform "Hometown Love e-um," allowing consumers to easily access donation-related information.

Meanwhile, starting in November, the province also launched the "Meaningful Rice Hometown Love Donation Campaign," combining the Hometown Love Donation system with rice consumption promotion. This campaign aims to support local agriculture and targets donors who contribute to Jeonbuk Province or its 14 cities and counties by the 24th and choose rice as a thank-you gift. An event offers an additional 4kg of rice to the first 365 donors on a first-come, first-served basis.

Na Hae-su, Director of the External International Communication Bureau, stated, “We hope this promotion will make the Hometown Love Donation system more familiar to consumers purchasing soju, providing an opportunity to understand and practice a culture of giving. We will continue to do our best to activate the Hometown Love Donation system.”