Various Time-Unit Delivery Services to Be Introduced
Expansion of Benefits Including Naver Plus Membership and Netflix Partnership
Naver announced on the 11th that it will launch the 'Naver Plus Store' application in the first half of next year, combining shopping search, artificial intelligence (AI), and personalized recommendation technologies. The 'AI Shopping Recommendation' feature, a shopping navigator that helps enhance completeness from product search to purchase, will also be introduced as a beta service within next year.
At the Team Naver integrated conference 'DAN 24' held at COEX in Gangnam, Seoul, Lee Yoon-sook, head of Naver Shopping Business Division, who spoke at the commerce session, stated, "Naver will offer a new dimension of personalized shopping experience, unveiling a hyper-personalized AI shopping app that allows all 50 million citizens to have different shopping experiences."
On this day, Naver revealed the upcoming AI shopping app Naver Plus Store service, as well as the direction for membership and delivery services. The Naver Plus Store, which opened its beta web version on the 30th of last month, integrates AI specialized in product exploration with personalized recommendation technology. It recommends products, optimized benefits, and promotions tailored to user interests.
The AI shopping app to be introduced next year will sequentially implement the shopping navigator AI Shopping Recommendation feature, which assists users throughout their shopping search journey. The AI Shopping Recommendation feature helps reduce users' product exploration time and effort through generative AI. It comprehensively analyzes users' hidden search intentions, context, and shopping history to support discovering desired products even when specific product information is not entered.
Additionally, Naver Plus Store connects the shopping ecosystem with content and community ecosystems, recommending various UGC (user-generated content) useful for shopping reference. Naver stated that this technology is completely differentiated from existing commerce services that recommend products or review units based on AI.
Previously, when a user searched for camping chairs, AI recommended only various types of camping chair products. In the AI shopping app, the AI recommendation feature will also provide options such as how to choose a camping chair, emotional camping chairs, and camping chairs with adjustable angles.
Lee said, "We will invest technology to harmonize the UGC ecosystem, where millions of creators are active in short-form videos, reviews, blogs, and communities, with the Naver shopping ecosystem," emphasizing, "This is a service model that only Naver can uniquely offer globally."
The direction for membership and logistics business was also disclosed. Starting next year, Naver will introduce 'Naver Delivery,' offering users various delivery services by time units. Naver Delivery includes today delivery, next-day delivery, as well as 'Now Delivery,' which can deliver within about an hour after ordering, and 'Hope Date Delivery,' which allows scheduling installation dates for categories like furniture and home appliances delivered early morning the next day.
Moreover, benefits of the Naver Plus Membership will increase. From the 26th, Naver Plus Membership users will be able to enjoy Netflix content, and new partnerships such as with Socar are planned for next year.
'Lifecycle benefits' for members will also be added. It is expected to be a personalized service that allows users to timely use benefits needed by age group and lifestyle, such as for weddings, childbirth, moving, and pet care.
Lee added, "By building a well-established alliance model for collaboration, membership and logistics will expand further, and through the AI shopping app, we will achieve innovation in a more personalized shopping experience with the most powerful AI technology for sellers and users."
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