Hansol Chemical announced on the 11th that it has filed a complaint with the Fair Trade Commission against the Chinese TV manufacturer TCL for violating the Act on Labeling and Advertising.
Hansol Chemical discovered that some of TCL's QLED TV products did not actually use quantum dot materials while conducting a market survey on QLED TVs sold commercially for research and development related to quantum dots.
Generally, consumers perceive TVs using quantum dot materials as premium products, and the term "QLED TV" implies that quantum dots are indeed used.
A representative from Hansol Chemical stated, "Labeling products that do not use quantum dot materials as QLED TVs or advertising them as QLED products is a serious issue that could undermine consumer trust in QLED products overall. The company recognized that ignoring this fact would betray consumer trust, and after careful consideration, decided to file a complaint with the Fair Trade Commission."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
