Carrot Surpasses 40 Million Cumulative Subscribers

Monthly Active Users (MAU) Approaching 20 Million

The local community platform Danggeun announced on the 11th that it has surpassed 40 million cumulative registered users. The monthly active users (MAU) are approaching 20 million, and the weekly active users (WAU) have also exceeded 13 million.

Danggeun explained that the reason it has grown into a representative neighborhood community used by people of all ages is because it has created lifestyle innovations through various "connections" within local areas. Danggeun has operated trusted "secondhand trading" between neighbors based on GPS verification, the community "Neighborhood Life" for sharing daily life and information, and "Biz Profile" connecting local stores and residents.

Additionally, through various local-based services such as the local job matching service "Danggeun Alba," which connects diverse jobs in the area, it has linked economic and social activities within communities. With the active use of the short-form service "Danggeun Story" and the neighborhood life "Gathering" service, the app's dwell time has also been increasing every year.

Over the past nine years, Danggeun has participated in resource circulation and realized eco-friendly values through active sharing and secondhand trading among neighbors. It is explained that if the secondhand trades and sharing practices conducted on Danggeun from the service launch until October this year were converted into the effect of tree planting, it would be equivalent to planting about 396.73 million pine trees.

Danggeun has ambitions to grow even larger as a global service operating beyond the domestic startup ecosystem and into overseas markets. Having first stepped into the UK market in November 2019 under the name "Karrot," Danggeun currently provides services in over 1,400 regions across four countries including Canada, the United States, and Japan, gradually expanding its coverage. In Canada, which serves as the foothold for entering the North American market, the number of registered users surpassed 1 million last May, and in June, the service was expanded and opened to the entire country except for the French-speaking Quebec region.

Hwang Doyeon, CEO of Danggeun, said, “The reason Danggeun has been able to engage 40 million users through hyperlocal services is based on the service philosophy of connecting everything in the neighborhood, and the result of introducing various local-based services that can create lifestyle innovations. Going forward, we will continue to closely connect local communities and further strengthen our hyperlocal vision in the global market.”