Air Busan, 1 Year Since Launching Matsuyama Route in Japan... Average Load Factor in the Mid-80% Range for a Smooth Landing

500-Year-Old Traditional Hot Spring Travel, Expanded to 6 Times a Week in Winter

Air Busan (CEO Doo Sung-guk) announced on the 11th that the Busan-Matsuyama route, which marked its first anniversary since launch, has successfully achieved a smooth landing.

Since launching the Busan-Matsuyama route on November 10 last year, Air Busan has successfully established the route with an average load factor in the mid-80% range to date.

Starting from September, Air Busan increased the frequency of this route from three times a week to five times a week, and from October 27, when the winter schedule began, it further increased to six times a week, aggressively expanding the route.

The Busan-Matsuyama route was the first route launched by a domestic airline in response to changing Japanese travel trends, and Air Busan continues to operate it exclusively.

On this route, Air Busan has transported approximately 55,000 passengers over the past year, faithfully serving as a bridge for the tourism industry between the two cities. In particular, Air Busan diversified its routes and enhanced convenience for local residents by operating seasonal charter flights to various small Japanese cities such as Toyama and Miyazaki from Gimhae Airport, where direct flights to small Japanese cities were limited.

To commemorate the first anniversary of the route launch, Air Busan has prepared a special promotion offering discount coupons to members of its website. The promotion period is from 11:00 on the 11th to the 20th, and the first 350 customers who purchase round-trip tickets on the Busan-Matsuyama route will receive a 20,000 KRW discount coupon that can be used immediately. Detailed information is available on the Air Busan website and mobile web/app.

An Air Busan official said, “Matsuyama, where travelers can enjoy traditional hot springs and golf simultaneously, is an ideal travel destination for those who enjoy trips to small Japanese cities,” adding, “We will continue our efforts to discover various air routes and do our best to provide customers with new travel experiences.”