'Hangang Ramen' Appears in Manhattan, New York... "Flew in from Florida"

New York Korean Cultural Center and Nongshim Host 'Hangang Ramen' Experience Event
Long Lines Form... New Yorkers Flock, Venue Bustling

"I heard on Instagram that there was a Hangang ramen event, so I flew all the way from Florida to New York."

On the morning of the 8th (local time), visitors are experiencing the 'Hangang Ramen' event at the New York Korean Cultural Center in Manhattan, New York, USA. Photo by New York Korean Cultural Center.

On the morning of the 8th (local time) at the Manhattan New York Korean Cultural Center. The first floor of the New York Korean Cultural Center was bustling with Americans eager to experience 'Hangang Ramen.' Amid the K-culture craze, ramen, considered a representative K-food alongside 'chimaek' (fried chicken and beer), attracted continuous visitors wanting to enjoy it with Hangang as the backdrop. The line to enter the event venue stretched long.

The unique Hangang ramen eating event, launched by the New York Korean Cultural Center and Nongshim targeting young New Yorkers, was very popular. Held over three days starting on the 8th, the event featured vivid Hangang footage displayed on a large LED media wall on the first floor of the New York Korean Cultural Center, creating an atmosphere as if visitors were actually at Hangang. Visitors could freely experience the convenience store culture of Hangang for free. In particular, at the convenience store booth recreated right next to it, visitors could choose from various types of Shin Ramyun and taste freshly cooked Hangang Shin Ramyun made with an instant cooker.

Ahram and Alice, who came from Florida, said, "We got to know Hangang through K-content," and added, "We want to visit Korea someday and definitely eat Shin Ramyun while looking at the actual Hangang."

Brian, who lives nearby in New Jersey, said, "I heard about the event from an influencer friend and came here. The music is so exciting and the convenience store is cool," adding, "I learned about the culture of eating ramen at Hangang through Korean dramas, and I’m happy to experience it firsthand."

Kim Cheonsu, director of the New York Korean Cultural Center, said, "The Hangang scenes that appear without fail in Korean K-dramas and movies are like a sacred place for K-culture fans," and added, "We expect this event to be an opportunity to expand understanding and experience of Korea among the trend-sensitive young MZ generation (Millennials + Gen Z) in New York."