Samsung Electronics Latin America SmartThings Campaign Video Surpasses 40 Million Views

Popular 1970s Latin American Sitcom Used
Emphasizing Convenience of Device Connectivity
SmartThings Growing in Latin America
Increasing Users and Expanding Experience Zones

Samsung Electronics announced on the 10th that the cumulative views of the SmartThings Latin America campaign video, a device connectivity platform, have surpassed 40 million.

Image from the Latin America campaign video of Samsung Electronics' device connectivity platform 'SmartThings'. Photo by Samsung Electronics

The video parodies the popular 1970s Latin American sitcom 'El Chavo del Ocho' to convey that a more convenient daily life can be experienced through SmartThings connectivity. Since its first unveiling at Europe's largest home appliance exhibition 'IFA 2024' last September, the video has received positive responses, including surpassing 10 million views in Brazil within a week.

Samsung Electronics stated that the video gained attention by portraying the connection of home devices such as air conditioners and refrigerators through SmartThings in an easy and entertaining way.

Image from the Latin America campaign video of Samsung Electronics' device connectivity platform 'SmartThings'. Photo by Samsung Electronics

Samsung Electronics is expanding SmartThings experience stores in the Latin American region. The number of SmartThings experience zones has increased from 95 last year to 326 currently, with further expansion planned within the year.

Cho Hongsang, Vice President and Head of Samsung Electronics Latin America, said, "We plan to expand customer touchpoints through differentiated campaigns and experiences and target the Latin American smart home artificial intelligence (AI) appliance market."