"Replace production of 1,000 workers"
SSG.com cuts outsourcing production costs by 40%
Gmarket reduces banner production costs to one-fifth
Materials created through the AI-based marketing automation solution 'V-Cat,' centered on the distribution industry, have surpassed 500,000 per month.
A V-Cat representative stated, "If this volume were handled by manpower, it would require about 1,000 workers due to the vast amount," adding, "Considering the increasing trend in production volume, we expect to exceed 1 million per month this year."
V-Cat is especially prominent in e-commerce platforms where material production volume is high. Since e-commerce platforms require product thumbnail images and advertisements, they rely on V-Cat to automate material production. Accordingly, V-Cat provides customized solutions to each distributor, offering services that automatically create banners related to promotions and special events.
SSG.com, the first within the Shinsegae Group to adopt V-Cat, automated the production of special deal banners and product thumbnail images that require quick replacement through the V-Cat solution. By registering standardized banner designs as V-Cat templates, SSG.com enabled anyone to create banners easily and quickly, achieving a 40% reduction in outsourcing production costs.
LotteON automated the production process through V-Cat so that marketers and MDs could directly create banners and special event images. Even marketers and MDs without design knowledge can produce standardized banners with a single click. This not only shortened production time from 3-4 days to about 20 minutes but also reduced dependence on the design team, improving internal work efficiency.
Gmarket built a system that can automatically create banners for the main product area, Super Deal, through a customized solution. This allowed not only internal staff but also external sellers to create banners by simply entering the product number, reducing banner production costs to one-fifth and expanding production volume to over 50,000 per month.
Jung Beom-jin, CEO of V-Cat, said, "As a result of providing customized solutions to solve various marketing material production problems that each company has, the adoption of V-Cat is spreading across multiple e-commerce platforms," adding, "We will continue to provide AI-based customized solutions tailored to client needs to contribute to cost reduction and mass production automation."
V-Cat provides automatic marketing video and image production services to over 60,000 clients and offers customized solutions not only to e-commerce platforms but also to major brands such as Hyundai Motor Company and Amorepacific.
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