Genesis Partners with Tate Modern in the UK
Sponsors Seo Doho Exhibition and Supports New Works in May Next Year
Chairman Chung Euisun: "Hope to Reaffirm Timeless Values Through the Exhibition"
Genesis announced on the 8th that it has signed a partnership with the Tate Modern, a contemporary art museum in London, UK, and will sponsor the exhibition "The Genesis Exhibition: Seo Doho: Walk the House," which will be held in May next year.
Genesis is expanding art partnerships with world-renowned art institutions and creators to provide global audiences with profound artistic experiences. As part of this effort, it has established a new partnership with the Tate Modern museum, with which Hyundai Motor Company has maintained a long-term collaborative relationship.
"The Genesis Exhibition: Seo Doho: Walk the House," held through this partnership, is a large-scale solo exhibition by the world-renowned artist Seo Doho.
This exhibition is planned in the form of a survey that comprehensively reviews and explores the artist's artistic world. Over the past 30 years, Seo has conducted extensive work activities based in Seoul, New York, and London. The exhibition will showcase the artist's new "site-specific" works for the first time. Site-specific works refer to artworks intentionally planned and arranged so that their components harmonize with a particular location.
Jung Euisun, Chairman of Hyundai Motor Group, said, "It is an honor to present Genesis's art activities in Europe through the partnership with the Tate Museum, with which we have shared a vision for a long time. Through this exhibition, I hope we can join Seo Doho's journey that constantly transcends the boundaries of space and time and reaffirm true values that transcend eras."
Maria Balshaw, Director of the Tate Museum, said, "The long-standing cooperative relationship with Hyundai has played an important role in Tate Modern showcasing diverse and innovative contemporary art. We look forward to strengthening this cooperation through the partnership with Genesis."
"The Genesis Exhibition: Seo Doho: Walk the House" will be held at the Tate Modern museum in London from May 1 to October 19, 2025.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
