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500-Won Liquor Sold for 780,000 Won... 'Jjakttung Sul' Controversy Shakes China

Sold under the name of 'Teukgongju' and 'Internal Supply'
Colored additives added to regular alcohol to disguise as premium liquor

In China, it has been revealed that liquor costing 3 yuan (about 580 won) was sold disguised as high-priced alcohol worth tens of thousands of yuan, causing a shock.


On the 6th (local time), Taiwan's "Central News Agency" and others reported that according to an investigation by the Shandong military-civilian joint investigation team in mainland China, various premium liquors were recently found to be counterfeit. The counterfeit liquors were characterized by labels such as "For Reception by the Central Political and Legal Affairs Commission," "For Reception by the Central Military Commission Office," and "Moutai of the Military," indicating products supplied to high-ranking military officials.


500-Won Liquor Sold for 780,000 Won... 'Jjakttung Sul' Controversy Shakes China Confiscation of 'Fake Maotai' by Chinese Authorities
[Image source=Captured from Guangming Network]

The manufacturing cost of these products was confirmed to be 3 yuan, less than 1,000 won. However, the actual selling price reached 4,000 yuan (about 780,000 won). This means they were making a profit margin of up to 1,500 times.


Meanwhile, China's state-run CCTV recently reported that while investigating a military uniform forgery case, they discovered a group suspected of selling so-called "military brand" special liquors. The Shandong military district, public security bureau, and others formed a military-civilian joint investigation team, found clues in the suspects' delivery addresses and chat records, and eventually identified the manufacturing factory.


At the factory where the counterfeit liquor was produced, there were piles of baijiu boxes, bottles, and packaging stickers bearing military insignia. This factory attached various military logos to cheap liquor and sold it for hundreds or even thousands of yuan, and these counterfeit liquors were disguised under the name "Te Gong Jiu" (Special Attack Liquor).


It was also found that they added various "coloring agents" according to customer requests. For example, the 30-year-old liquor was made more yellow by adding more coloring, while the 15-year-old was made slightly lighter to create differences. The problem is that these coloring agents are illegal products that do not pass China's food-related regulations and can cause side effects such as headaches, brain edema, and alcohol poisoning after consumption. Shandong police arrested seven members of the group manufacturing and selling counterfeit liquor and uncovered six illegal production and sales sites related to the "military" Te Gong Jiu.


In the counterfeit-ridden Chinese market, "Te Gong Jiu" was regarded as one of the few trustworthy premium liquors, but this recent crackdown confirmed that there is no "sanctuary," the media reported. Meanwhile, Chinese authorities have reportedly banned the production of liquors sold under names such as "special attack," "internal supply," and "exclusive supply" in recent years.


© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

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