CEO Hwang Hyun-sik Holds Press Conference on the 7th
Launches AI Call, Recording, and Text Conversion Services
"Connecting Agent Features Useful to Customers"
LG Uplus has officially begun its transformation into an AX (AI Transformation) company with the launch of its AI call agent, ‘ixi-O’. ixi-O uses on-device AI technology to answer calls on behalf of users and record and summarize call contents. A major advantage is that most data is processed within the device rather than being transmitted to servers, enhancing security.
Hwang Hyun-sik, CEO of LG Uplus, held a press conference at the Yongsan headquarters in Seoul on the 7th to announce the launch of the AI call agent 'Iksio' and to reveal the AX promotion strategy. Photo by LG Uplus
Hwang Hyun-sik, CEO of LG Uplus, held a press conference at the Yongsan headquarters on the 7th, stating, "ixi-O will create unique value in the core area of telecommunications?calls," and revealed strategies for growing into an AX company.
ixi-O offers features such as ▲answering calls on behalf of users ▲visible calls ▲real-time voice phishing detection ▲call recording and summarization, all within an on-device environment. The answering calls feature allows AI to take calls and continue conversations with the caller when the user is unable to answer. The AI conducts the call and stores the content.
Visible calls convert call contents into text in real time using AI and display it on the smartphone screen. This allows users to view the screen and communicate in noisy environments such as concert halls or subways where it is difficult to hear the other party’s voice clearly.
The real-time voice phishing detection feature analyzes call contents using AI and warns users to end the call if a voice phishing risk is detected. Since it detects voice phishing based on call content rather than phone numbers registered as spam, it is expected to enable more precise phishing detection.
Call recording and summarization are features already offered by some services. However, ixi-O has a security advantage because actual voice data does not pass through servers. A distinctive feature of the ixi-O service is that most functions are implemented in an on-device environment where data is processed within the device.
CEO Hwang emphasized that the advanced AI technology will not be showcased merely for show but will be presented as a service that provides tangible experiences and value that customers can feel. He said, "Customers want AX services that they can use well in daily life and that transform their lives, not AI technology itself," adding, "Creating services that provide direct value to customers is LG Uplus’s approach to AI." He further explained, "This year, we have focused all our capabilities on innovation based on generative AI, and we are releasing the results one by one."
In June, LG Uplus developed ‘ixiGen’, a lightweight generative AI optimized for telecommunications, based on ‘ExaONE’, a generative AI from LG AI Research Institute. They also introduced the AI development platform ‘ixi Solution’, developed in collaboration with LG AI Research Institute. ixi Solution is a platform that allows enterprise customers to update and manage AI services in a customized manner. Additionally, LG Uplus is providing optimal solutions by pursuing a multi-large language model (LLM) strategy based on cooperation with various big tech companies.
CEO Hwang said, "The more we focus on AX, the more we realize that the customer itself, not technology, is important," emphasizing, "It is crucial to have a customer-centric mindset that properly understands what customers want and quickly reflects it."
LG Uplus plans to build an AI agent ecosystem centered on ixi-O in the enterprise service (B2C) sector. The strategy is to connect customers’ daily lives through various AI agent services. CEO Hwang outlined a vision, saying, "We will create useful agent services for customers and utilize the new data and values generated as these services connect, so that all aspects of customers’ daily lives are seamlessly linked."
Meanwhile, LG Uplus has been communicating with over 2,000 customers since last year to understand their needs for the development of ixi-O. During September, they conducted ixi-O experience events around university campuses and collected feedback from over 8,000 customers, which has been used to improve quality.
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