Itoksy, Pacific Tech, and Kaillumen Sign Tripartite MOU for Global Marketing of Beauty Devices

iToxy (CEO Jeon Bong-gyu) announced on the 7th that it has signed a tripartite Memorandum of Understanding (MOU) for joint cooperation with Pacific Tech (CEO Joo Hyo-jung), a beauty tech subsidiary of Amorepacific Group, and Kailumen (CEO Kim Jung-tae) to enter and expand in the domestic and global beauty device markets.

This MOU represents a strategic partnership aimed at expanding the competitiveness of K-beauty by introducing the country’s first Micro-LED mask product with surface emission, ‘Kailumen,’ to major global markets. Each company plans to focus on joint cooperation in areas such as ▲discovering new domestic and international distribution channels and diversifying channels ▲marketing collaboration to boost sales ▲sourcing new beauty devices and developing overseas markets to promote the spread of K-beauty.

Prior to this, on the 5th, iToxy and Kailumen signed a general distribution agreement for the ‘Kailumen’ LED mask and officially launched it in Korea.

The ‘Kailumen’ surface-emission Micro-LED mask, jointly developed by the three companies, was created by Pronix, a KAIST faculty startup company, and is recognized as a product that overcomes the limitations of existing LED masks. This mask places 3,770 Micro-LEDs on a flexible substrate, allowing it to closely adhere to the skin, minimizing light loss and delivering light deeply into the dermis layer, resulting in a 340% improvement in skin elasticity. Additionally, it maintains an appropriate skin temperature without the risk of low-temperature burns, providing a safe home-care skin treatment experience, which differentiates it from existing products.

According to market research firm Data Bridge, the global beauty device market was valued at $42.55 billion (approximately 58 trillion KRW) in 2022. It is expected to grow to $176.93 billion (about 247 trillion KRW) by 2030, with an average annual growth rate of 20%.

An iToxy representative stated, “This MOU among the three companies is an important first step in spreading K-beauty devices that combine technological innovation and marketability to the global beauty device market. By combining Amorepacific Group’s strong R&D expertise and brand power, Kailumen’s product quality, and iToxy’s global marketing capabilities, we will provide new value to global consumers with innovative and differentiated products and strengthen our leading position in the K-beauty market.”