Offline Submissions for 'Musinsa Standard'... Monthly Sales Exceed 10 Billion Won

Cumulative Sales This Year Increased 3.5 Times Compared to Last Year
"Will Continue to Expand Stores"

Fashion platform Musinsa announced on the 7th that its private brand (PB) 'Musinsa Standard' surpassed 10 billion KRW in monthly sales at offline stores last month.

The sales revenue generated by Musinsa Standard from 16 offline stores during the entire last month (1st to 31st) was approximately 12 billion KRW. This is the first time Musinsa Standard has exceeded 10 billion KRW in monthly sales. From January to October this year, cumulative offline store sales increased more than 3.5 times (250%) compared to the same period last year. The number of visitors to offline stores last month also reached 1.41 million, marking the highest monthly record ever.

Customers are waiting to enter the Musinsa Standard Yeongdeungpo Times Square store. Provided by Musinsa.

Since opening its first offline store, 'Musinsa Standard Hongdae Branch,' near Hongdae Entrance in Seoul in May 2021, Musinsa Standard has expanded its stores to a total of 16 locations across Seoul, Gyeonggi, Busan, and Daegu. The most recently opened store is the Yeongdeungpo Times Square branch, which opened at the end of last month. On the 1st of this month, a new 200-pyeong (approximately 661 square meters) store (17th branch) was opened on the 4th floor of Hyundai Department Store U-Plex Sinchon in Seodaemun-gu, Seoul.

The number of products sold at offline stores last month was about 315,000 units. In terms of sales volume, the top items were ▲Minimal Crew Neck Knit ▲Minimal Cardigan ▲Relaxed Minimal Jacket ▲Relaxed Basic Blazer ▲Heyweight CP Work Jacket. Outerwear suitable for the transitional autumn season attracted particular attention.

A Musinsa Standard representative said, “Our offline strategy, which differentiates road shop stores in major Seoul areas such as Hongdae, Seongsu, and Hannam, and large shopping mall stores popular with young families, is proving effective,” adding, “We plan to continue expanding offline stores next year to increase touchpoints with customers.”