"Buy Winter Clothes Cheaply"... Lotte Department Store Holds Fashion Fair with 180 Brands

'2024 The Great Fashion Fair' Held
Number of Participating Brands Increases More Than Threefold

Lotte Department Store announced on the 5th that it will hold ‘The Great Fashion Fair’ in November to capture customer demand for winter outerwear purchases.

A customer is browsing winter outerwear products at a women's clothing store. Photo by Lotte Department Store

The event will be held for a total of 11 days from the 7th to the 17th. This year, the largest number of brands ever will participate. Participating brands include ‘Hansome’, ‘Samsung C&T’, ‘Baba Fashion’, ‘Daehyun’, ‘Siseon’, ‘Shinsegae International’, ‘ID Look’, ‘LF’, ‘Kolon’, and ‘Shinsung Tongsang’. The number of participating brands has more than tripled compared to last year, totaling 180.

Lotte Department Store will run the ‘Hansome Double Mileage Accumulation’ promotion during the event, which doubles the existing mileage accumulation rate as a key benefit. When purchasing Hansome brands such as Time, Mine, Lanvin Collection, and System, customers will receive an additional 5% mileage on top of the existing 5% mileage.

Samsung C&T’s representative fashion brands including Ami, Jacquemus, Ganni, Junji, Theory, and Galaxy will offer a promotion where the discount rate increases as the purchase amount grows. During the event, purchases of 300,000, 600,000, 1,000,000, and 3,000,000 KRW or more will receive discounts of 5%, 7%, 10%, and 15% respectively. Shinsegae International’s main brands BOB, J. Cut, and Tomboy will offer up to 30% discounts, while women’s brands Zigot, Izzat Baba, and Mozo Espin will provide an additional 10% discount on top of the existing 10% discount price.

This year’s fashion fair will also include kids’ product lines. From the 15th to the 1st of next month, Daks Kids and Hazys Kids stores will offer discounts of up to 30%, and the kids’ line of the casual brand ‘Marithe Francois Girbaud’, called ‘Marithe Kids’, will also be sold at a 30% discount.

Various pop-up stores will also be showcased. From the 9th to the 24th, a pop-up store for ‘Singular’, the only domestic dancewear brand launched by Korea’s top choreographer ‘Ria Kim’, will be held on the B1 floor of Jamsil Lotte World Mall. Customers purchasing products at the store will receive gifts such as ‘Dance Academy Class Tickets’ and ‘Commemorative Goods’ depending on the purchase amount. Additionally, a surprise event featuring a dance team from ‘1Million’, the largest dance studio in Korea, appearing as one-day sales staff is planned.

A promotion offering thank-you gifts by brand will also be held. The men’s brand ‘Series’ will give pajamas to the first customers who purchase over 500,000 KRW on the same day. ‘Customellow’ will provide a 10% discount on purchases over 300,000 KRW.

Besides brand-specific promotions, Lotte Department Store will offer additional benefits. Customers who purchase seasonal new products from participating brands with a Lotte Card during the event and spend 600,000, 1,000,000, 2,000,000, 3,000,000, 5,000,000, 10,000,000, or 20,000,000 KRW or more will receive Lotte gift certificates worth 7% to a maximum of 12% of the purchase amount, depending on the brand. Also, the first 100,000 customers who spend over 1,000,000 KRW will receive a 100,000 KRW discount coupon, and during the event, customers who spend over 500,000 KRW with a Lotte Card on three weekend days each week will be eligible for a 6-month interest-free installment plan.

Jin Seung-hyun, head of the fashion division at Lotte Department Store, said, “This fashion fair features the largest participation of fashion groups ever, along with abundant benefits. It will be the perfect opportunity to purchase seasonal clothing before the full onset of winter.”