KOTRA Hosts Global Public Procurement Export Consultation... Customized Consultations for 260 Companies

6-7th Ambassador Seoul Pullman Hotel

KOTRA announced on the 5th that it will hold the "2024 Global Public Procurement Export Consultation" on the 6th and 7th at the Ambassador Seoul Pullman Hotel in Jung-gu, Seoul, in collaboration with the Public Procurement Service and KEPCO KPS to expand the overseas public procurement market entry of Korean companies.

This event, jointly hosted by KOTRA and the Public Procurement Service for the seventh time this year, will be attended by over 90 procuring entities and procurement vendors from 24 countries including the United States, Germany, Chile, Kazakhstan, and Malaysia.

Customized consultations will be conducted with about 260 domestic companies interested in the overseas public procurement market, including innovative procurement companies and small and medium-sized enterprises' technology markets.

This year, KEPCO KPS is participating as a new co-host and will invite specialized buyers in the power equipment sector. Other major consultation fields include ▲ medical devices, pharmaceuticals, healthcare ▲ electrical and electronic, IT, telecommunications ▲ road equipment, among others.

On the morning of the first day of the event, an "Overseas Procurement Market Entry Briefing" will be held to provide information on entering overseas procurement markets to domestic companies. Speakers will include international organizations such as the United Nations World Food Programme (WFP), Asian Development Bank (ADB), as well as the U.S. General Services Administration (GSA), Colombia's Public Procurement Service, and Chile's National Health Procurement Center (CENABAST). They will present procurement policies of their respective organizations and entry strategies for Korean companies.

This year, a total of 15 export contracts, including guardrails, document shredders, and banknote sorters, are expected to be signed, amounting to approximately 12.5 million USD. Some companies that had buyer consultations at last year's Global Public Procurement Export Consultation are also expected to conclude export contracts this year. Additionally, through the "Excellent Products Presentation Exhibition," overseas international organizations and procuring entities' speakers will be able to directly see and experience Korean products.

Jung Wooyoung, Head of KOTRA's Innovation Growth Division, said, "The overseas public procurement market is a difficult market to enter, but once successful, it is an attractive market where continuous performance can be accumulated," adding, "KOTRA will continue to do its best to support excellent domestic companies to enter the global market."