KB Financial Group Holds 'KB GOLD&WISE Museum Day'

▲On the 4th, at the Leeum Museum of Art located in Yongsan-gu, Seoul, the 'KB GOLD&WISE Museum Day' was held, and (from left) Yum Moon-hyung, CEO of Samsung Foundation of Culture, Yang Jong-hee, Chairman of KB Financial Group, and Lee Young-ae, the first advertising model of KB GOLD&WISE, are taking a commemorative photo. Photo by KB Financial Group

On the 4th, KB Financial Group hosted the 'KB GOLD&WISE Museum Day' at the Leeum Museum of Art in Yongsan-gu, Seoul, inviting over 1,000 customers from all its affiliates, including KB Kookmin Bank.

The 'KB GOLD&WISE Museum Day' featured a 'Private Docent' program that helped visitors appreciate the artworks through high-quality art viewing at the Leeum Museum of Art along with in-depth commentary provided by professional curators, as well as 'Art Lectures' designed to make contemporary art and art investment easier and more enjoyable to understand.

At the Leeum Museum of Art that day, the 'Ancient Art Exhibition' showcased over 120 representative Korean artworks covering all fields of traditional Korean art, including works by Geomjae Jeong Seon and Danwon Kim Hong-do, ceramics, calligraphy, and metal crafts. The museum also held the first solo exhibition in Asia by Korean-American artist Anika Yi, and the 'Art Spectrum 2024 Dream Screen' exhibition, where visitors could experience creative works by emerging artists from Asian cultural regions such as Thailand and Indonesia.

Art lectures held in the auditorium on the second basement floor of the Leeum Museum included 'Easy Approaches to Contemporary Art,' which covered methods to better understand and get closer to contemporary art, and 'Reading Contemporary Art Trends for Investment,' which discussed changing trends in contemporary art, art valuation, and wisdom for successful art investment.

Additionally, KB Financial enhanced the museum experience with various programs beyond the art exhibitions, such as 'Polaroid Photo Sessions' at a photo wall set up in the museum lobby and 'Tea Tasting' held in a space next to the auditorium.

A KB Financial official stated, "Through this event, where traditional Korean art and contemporary art can be viewed in one space, we aim to share the value of culture and art with more customers." He added, "Going forward, KB Financial will continue to present various cultural events to customers so that more people can experience the happiness and joy that art brings, as a leading group in culture and arts."

Meanwhile, KB Financial has been conducting various cultural events. In March, the 'KB Kookmin Together Concert with Bin Symphony' was held in Daegu, Sejong, and Seoul, and in July, KB Financial participated as a lead partner in 'Kiaf SEOUL 2024,' the largest art fair in Korea, hosting 'KB Hwa(畵)Eum(音) Day,' where visitors could enjoy art and music in one place.