K-Upcycling Goes to France... Eden Showcases Eco-Friendly Products

Participation in the '2024 France K-Expo' Last Month
Plans to Expand Distribution Channels for Beauty and Household Products

Climate tech startup 'Sustainable Lab's brand Eden announced on the 4th that it participated in the '2024 France K-Expo' (K-EXPO FRANCE 2024) held from the 26th to the 30th of last month.

Eden, the brand of Sustainable Lab, participated in the '2024 France K-Expo' (K-EXPO FRANCE 2024) from the 26th to the 30th of last month. Provided by Sustainable Lab

Organized by the Korea Creative Content Agency, this expo took place at the Bregniard Palace in Paris, France. Divided into business-to-consumer (B2C) and business-to-business (B2B) programs, it provided an opportunity to introduce K-lifestyle and sustainable consumer goods to European consumers and buyers. Eden was selected as one of the eight representative Korean consumer goods brands.

At this expo, Eden showcased eco-friendly products that replace plastic and minimize environmental impact based on upcycling technology. Sustainable Lab is simultaneously achieving plastic substitution and product skin safety through its self-developed eco-friendly material RETree.

After the expo, Eden plans to expand various distribution channels targeting the European market in categories such as hotel amenities, beauty, and household goods.

Seonmi Seo, CEO of Sustainable Lab, emphasized, “We will continue research and development reflecting customer expectations so that eco-friendly K-culture from Korea can be widely spread in the European market through Eden.”