Survival Variety Show on U+ Mobile TV... 'Geumsujeo War' Premieres on the 4th

"MZ Generation's Preferred Programs: New Attempts"
Expanding Various Lineups Including Entertainment Content

LG Uplus is expanding its entertainment content lineup by releasing the survival variety show 'Geumsujeo Jeonjaeng' (Silver Spoon War).

'Geumsujeo Jeonjaeng' features young wealthy contestants in Korea competing solely based on their individual abilities without relying on their family background or connections, showcasing how they grow their money from nothing. They temporarily set aside their backgrounds and prove their personal capabilities by overcoming various challenges and difficulties encountered in ordinary life.

The cast includes Lee Seunghwan, grandson of a large corporation founder; Kim Heonseong, eldest son of a construction company with annual sales of 340 billion KRW and hotel CEO; Park Muhyun, heir to a global cosmetic brand; Lim Jaegyeom, CEO of a wind energy company worth 100 billion KRW; Kim Kyunghoon, runner-up of 'The Genius'; Lee Yunseon, heir to a South American jewelry business; Lee Jina, child of a founder of seven venture IT companies; and Lee Junseok, third generation of Busan's top taxi company.

'Geumsujeo Jeonjaeng' is a mid-form series with episodes around 30 minutes each, consisting of a total of 16 episodes. One episode is released every Monday and Tuesday at midnight on U+ Mobile TV, with the first episode released at midnight on the 4th.

LG Uplus's content production studio 'STUDIO X+U' has previously presented mid-form variety content such as ▲Nae Pyeon Haja ▲Boss Rise ▲Real Battle 48 ▲Byeol-ui Byeolgeol ▲Search Me.

Going forward, they plan to build a diverse content lineup by introducing new variety shows that allow viewers to closely observe survival games.

Shin Jeongsu, head of LG Uplus STUDIO X+U production center, said, "As a new attempt at an observational reality variety show favored by the MZ generation, it will provide viewers with a differentiated viewing experience," adding, "We will continue to consider items to present various content in a more experimental way."