CJ CheilJedang, SamsiSseokki Light Promotion... Bibigo Whole Shrimp Dumplings 35% Off

Discount Benefits and Prize Giveaway Event Also Held at Online Mall CJ The Market

CJ CheilJedang announced on the 4th that it will hold a 'Three Meals a Day Light' promotional event on its online mall CJ The Market.

During the promotion, 'Bibigo Whole Shrimp Dumplings' will be discounted by up to 35%, and customers can also purchase sets including Chinese dishes like 'Gourmet Chinese Jajang' and 'Gourmet Sweet and Sour Pork,' as well as snack foods like 'Bibigo Rice Tteokbokki' and 'Gimmari.' By entering the prize event, participants can win department store gift certificates and more through a draw.

Bibigo Whole Shrimp Dumplings differ from traditional shrimp dumplings that use minced shrimp by containing whole shrimp, including the tail. Wrapped in thin dough, they feature a distinctive appearance, and the frozen shrimp maintain their unique elasticity and texture even after cooking. On the 1st, the tvN variety show Samshiseki Light aired footage of the cast preparing and eating this product.

CJ CheilJedang plans to target the peak season for frozen dumplings with various consumer promotions centered on Bibigo Whole Shrimp Dumplings. The product surpassed 5 million units sold within 9 months of its launch and is expected to exceed 7 million units sold by the end of this year.

Jung Dayeon, head of the Bibigo Dumplings Marketing Team at CJ CheilJedang, stated, "We will get closer to consumers with Bibigo Whole Shrimp Dumplings, which offer differentiated taste and appearance."