Surpasses 5.6 Million Subscribers in One Year
Special 1st Anniversary Week from April 4 to 10
Benefits Including Double Som Points Accumulation
Samsung C&T Resort Division Everland announced on the 4th that it will hold a customer appreciation event during the 1st anniversary birthday week (4th to 10th) of the integrated membership 'Somsatang'. A lottery event including a 1-year unlimited visit season pass will also be held.
Everland is holding a customer appreciation event to celebrate the 1st anniversary of the launch of the 'Somsatang' membership. [Photo by Samsung C&T Corporation]
During the Somsatang 1st anniversary birthday week appreciation event period, Everland will hold a 100% winning roulette event through its mobile application on the 4th and the 8th. All Somsatang regular members can participate online.
Prizes for the roulette event include Everland 1-year unlimited visit season passes, Leshi & Friends humidifiers, Florevida hand creams, and up to 50,000 Som points. All membership members visiting Everland during the Somsatang birthday week can enjoy the 'Double Som' benefit, which doubles the usual Som points accumulation.
For members under the age of 14, the first 100 people daily, totaling 700, will receive Rainbow Somsatang exchange coupons through the Everland mobile app. Starting from the 8th, a special tour application event for Safari and Lost Valley will be held for Somsatang members with Dreamlight and Waterlight grades. Throughout this month, an event awarding Som points will be held for students visiting Everland in groups.
Somsatang is an integrated membership system launched on November 8th last year. Anyone using Everland Resort facilities such as Everland, Caribbean Bay, and Homebridge can join for free and receive accumulation and discount benefits.
Thanks to the fact that Som points, which can be used like cash up to 8% of the Everland usage amount depending on the membership grade, can be accumulated, the number of subscribers has steadily increased since its launch. In July, it became the first in the domestic leisure industry to surpass 5 million cumulative membership registrations, and currently exceeds 5.6 million.
An Everland official said, "We thank all customers who have loved the Somsatang membership for one year," and added, "We plan to strengthen benefits and services so that customers can use the Somsatang membership more beneficially and abundantly."
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