How Amazing Must the Taste Be... 'Two Dan-gam Persimmons' Sold for 9 Million Won Spark Interest in Japan

Premium Persimmon Brand 'Cheonhabumu (Tenkafubu)'
Won Bid by Local Distributor

Two premium persimmons were auctioned for about 9 million KRW, drawing attention.

According to local media including Japan's Yomiuri Shimbun on the 1st, two high-end persimmons of the brand "Tenkafubu," developed by Gifu Prefecture, were sold for 1 million yen (about 9.02 million KRW) at the central wholesale market in Nagoya City, Aichi Prefecture.

Two persimmons of the variety "Cheonhabumu," auctioned for 1 million yen (approximately 9.02 million KRW) at the northern market of the Nagoya Central Wholesale Market in Aichi Prefecture.
[Photo by Japan CBC News]

Tenkafubu is a brand given to selected persimmons from the 'Neo Sweet' variety developed by Gifu Prefecture in 2015, known for their high sugar content and attractive appearance.

The name was inspired by the inscription on the seal of Oda Nobunaga, who unified the Japanese archipelago, reading "Tenkafubu" (meaning "to unify the world by force").

The persimmon variety commonly seen in Korea is the Fuyu persimmon, which was developed in Gifu Prefecture and introduced to Korea in 1910. While the sugar content of Fuyu persimmons is about 16 degrees, Tenkafubu persimmons are known to have a sweetness exceeding 25 degrees and weigh over 300 grams.

The sweetness of the 'Cheonhabumu' persimmon is known to exceed 25 degrees, and its weight is also over 300g.
[Photo by Japan CBC News YouTube]

Brix is a unit measuring the sugar content of fruit, and anything over 15 Brix is classified as very sweet.

The auction winner of the Tenkafubu persimmons was the supermarket "Marujin Seika" located in Nagoya, Japan. A representative of Marujin Seika said, "We offered this price to widely promote it to our customers," and added, "We will do our best to support the success of Tenkafubu."

Meanwhile, in Korea, the cultivation of persimmons is heavily concentrated on the 'Fuyu' variety introduced from Japan, accounting for more than 80% of the total. In response, the Rural Development Administration has developed a total of 11 varieties to replace the introduced varieties and revitalize the persimmon industry, and is currently distributing six of these varieties domestically and internationally.