US Billboard Focuses on "BabyMonster, the Most Promising Newcomer of 2024"

"First Full-Length Comeback Filled with Charming Songs"

YG Entertainment's rookie group Baby Monster has garnered praise from the US Billboard with their first full-length album, showcasing musical completeness.

On the 1st (local time), US music media Billboard stated, "Baby Monster has beautifully decorated this year with their first full-length album filled with captivating songs," and evaluated, "Their music, crossing genres and languages, is a driving force behind the expansion of K-pop's global influence," giving significant coverage to Baby Monster's comeback.

Billboard highly praised the members' musical abilities and potential, describing them as "the most promising K-pop rookies of 2024."

They expressed amazement at all seven members taking on rapping in "CLIK CLAK," and highly appreciated the unique creativity shown by Luka and Asa through the lyrics of "Woke Up In Tokyo."

Additionally, Billboard covered Baby Monster's overwhelming influence and popularity on YouTube, forecasting continued success. The music video for "DRIP," released on the 1st, immediately ranked first as the "most viewed video within 24 hours," currently surpassing 18.84 million views, while the pre-released double title track "CLIK CLAK" has exceeded 26.87 million views.

Riding this momentum, Baby Monster will ignite their popularity by releasing the performance video of "CLIK CLAK" for the first time at 1 PM on the 3rd. The performance, perfected with a world-renowned choreographer, is attracting attention for what kind of result it will produce.

Baby Monster will continue activities with the double title tracks "DRIP" and "CLIK CLAK," as well as the follow-up song "Love In My Heart." Starting next year, they will expand their global base with their first world tour since debut.