SSG.com Offers Lowest Prices with 'Golden Time' Event
W Concept Runs 'Lowest Price Guarantee' and 'Daily Specials'
SSG.com and W Concept announced on the 1st that they will hold online promotions in celebration of Shinsegae Group's largest shopping festival, 'SSG Day,' which runs until the 10th.
A highlight of SSG.com's promotion is the ‘Golden Time’ event held daily at 9 PM. Each day, three products are selected to challenge the lowest price. An additional benefit of earning 10,000 SSG Money is provided when paying with an event card for purchases over 100,000 KRW. At 10 AM and 1 PM, ‘Super Special Time Deals’ are held, offering six limited-quantity products at special prices by time slot.
On its own live commerce channel ‘SSG.LIVE,’ popular brand flagship products in luxury, beauty, living, and electronics categories are offered with the best benefits of the year. Including the ‘SSG Day Special Live Broadcast’ held for two hours from 7 PM on the 1st, a total of 16 special broadcasts are scheduled. Exclusive planned products only available on SSG.com and the ‘Signature Top 100’ products carefully selected by Shinsegae Group are also sold.
During the event period, all customers receive a 12% discount coupon for Shinsegae Mall and Shinsegae Department Store Mall products. A 10% shopping cart discount coupon for Emart Mall is also provided on a first-come, first-served basis, and until the 7th, an additional limited quantity 15% product discount coupon is given. Up to 8% billing discounts are also available when paying with event cards.
In the core category of online grocery shopping, the ‘Premium High-Sugar 4-Color Tangerine Edition,’ which gathers only high-sugar fruits from four regions in Jeju, is offered at around 17,000 KRW. The ‘Wagyu Seolgig and Galbisal Half-and-Half Pack (800g)’ is sold at about 23,000 KRW, roughly half price, and the ‘Wagyu Upper Sirloin Bulgogi (800g)’ is sold at about 1,900 KRW per 100g.
In the lifestyle (non-grocery) category, popular outdoor brand down jackets such as ‘Eider,’ ‘Columbia,’ and ‘Nepa Kids’ are sold in the 100,000 KRW range. Popular beauty products like ‘Kiehl’s’ moisturizing cream, ‘Est?e Lauder’ Advanced Night Repair serum, and ‘Borotalco’ lotion are also prepared in exclusive set configurations.
Special benefits are also prepared for ‘Shinsegae Universe Club’ members. A 100% winning roulette event offering up to 50,000 KRW in shopping support funds is held, and members who join for the first time during the SSG Day period receive an additional 5,000 SSG Money on top of the existing cashback.
An SSG.com official said, “We will provide the golden time of online shopping focusing on time-limited special price events, exclusive products, and coupon benefits.”
Fashion platform W Concept is implementing a lowest price guarantee. The lowest price guarantee compensates with W Concept points, which can be used like cash from a minimum of 1,000 KRW up to a maximum of 20,000 KRW, if the purchase price of products marked with SSG Day or W Week is higher than other companies. This is temporarily available only for orders completed with delivery in November.
At 10 AM every day, a 24-hour brand sale and daily special price event are held. Popular brand products such as Imis, City Breeze, Mango Maniplis, UGG, and Adidas can be purchased at discounts of up to 80%.
Attendance check events and discount coupon packs are also provided. Attending daily grants 1,000 points, and attending 10 consecutive days during the SSG Day period grants up to 10,000 points. Four types of discount coupon packs are also issued, including a 15% discount coupon and a double 3% coupon that can be used in combination.
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