Martial Arts, Paris K-Product Exhibition Success... 1.7 Billion KRW On-site Contract Achieved

25 Domestic Consumer Goods Companies Participate
$1.2 Million On-site Contract Signed

The Korea International Trade Association (KITA) held a Korean consumer goods exhibition in Paris, France, achieving on-site contracts worth $1.2 million (approximately 1.7 billion KRW). KITA plans to expand the event to Jakarta, Indonesia, and Ho Chi Minh City, Vietnam, as well as Paris.

Lee In-ho, Vice Chairman of the Korea International Trade Association, is touring a booth at the '2024 Paris K-Product Premium Consumer Goods Exhibition.'
[Photo by Korea International Trade Association]

KITA announced on the 31st that it held the "2024 Paris K-Product Premium Consumer Goods Exhibition" at the Brongniart Palace in Paris on the 29th and 30th (local time). The event was conducted in conjunction with the "2024 France K-Expo," jointly hosted by four ministries including the Ministry of Trade, Industry and Energy, and five organizations including KITA.

The event featured 25 domestic companies with high market potential in Europe, specializing in cosmetics, food, and household goods. The participating companies held 390 consultations worth a total of $26.2 million (approximately 36 billion KRW) with 67 buyers from nine countries pre-arranged by KITA.

According to KITA, Korea BNC, a vegan-certified cosmetics manufacturer, signed a contract worth $1 million (approximately 1.4 billion KRW) with a French cosmetics distribution company on the first day of the consultation. Wizchem, a manufacturer of anti-aging functional cosmetics, secured an on-site export contract worth $200,000 (approximately 300 million KRW) with a Dubai distribution company.

Lee In-ho, Vice Chairman of KITA, said, "The popularity of Korean culture has become a catalyst, and consumer interest in Korean products worldwide is higher than ever." He added, "KITA plans to expand the 'K-Product Premium Consumer Goods Exhibition' held in Paris, Jakarta, and Ho Chi Minh City to strengthen the position of Korean consumer goods in the global market."