Lotte Chilsung Revamps 'Chilsung Cider' Package Design After 24 Years

Emphasizing the 'Star' Keyword Symbolizing Chilsung Cider

Lotte Chilsung Beverage announced on the 31st that it will unveil a new package design for its flagship carbonated drink, 'Chilsung Cider,' which is celebrating its 74th anniversary this year.

Since its debut in 1950 with a design emphasizing seven stars, Chilsung Cider has undergone various package design changes while conveying a clear and clean image. This renewal marks the first package design change in 24 years, featuring the product's signature stars enlarged and placed prominently in the center, while maintaining the original taste.

Lotte Chilsung Beverage also released a TV commercial on the same day under the concept of "A Big Star with Everyone, Chilsung Cider." The video depicts how the sparkling joy of each individual in South Korea has come together to make Chilsung Cider a bigger star, expressing the newly introduced Chilsung Cider product design after 24 years. Additionally, various digital advertisements containing different episodes will be released in early November.

A representative from Lotte Chilsung Beverage said, "Chilsung Cider, loved by all Korean people since 1950, planned this design change after 24 years to become a brand that communicates anew with consumers. We hope that the transformed Chilsung Cider with its new design will continue to uphold its reputation as the nation's leading carbonated beverage brand, loved by people of all ages and genders."