Samsung Securities Launches 'Changing is the Answer' Retirement Pension Campaign

In Step with the Implementation of the Retirement Pension Physical Transfer System

Samsung Securities announced on the 29th that it launched a new campaign titled "Changing is the Answer" on the 24th in line with the upcoming retirement pension in-kind transfer system.

Samsung Securities introduced the new advertising campaign "Changing is the Answer" ahead of the implementation of the retirement pension in-kind transfer system at the end of this month. The securities industry expects pension money movement to occur through the retirement pension in-kind transfer system, which will be implemented at the end of October. The retirement pension in-kind transfer system allows the transfer of retirement pension accounts to other financial companies without selling the existing investment portfolio, maintaining it as is during the transfer.

This advertisement delivers the message "Changing is the Answer" to subscribers who have difficulties managing their retirement pensions. It also emphasizes the convenience and expertise of Samsung Securities' retirement pension products, in addition to the in-kind transfer of retirement pensions.

Samsung Securities offers various retirement pension services. It has launched the ‘Direct IRP,’ the first retirement pension product to provide operation management fees and asset management fees free of charge (excluding separate fees such as fund expenses). Through the '3-Minute Pension' service and 'mPOP' platform's 'Pension S-Tock' service, it supports easy and fast pension management.

The Pension Center is staffed with private bankers (PBs) who have over 10 years of experience, providing professional pension consultations. They offer specialized consulting on pension management methods tailored to investment tendencies and pension systems. Additionally, Samsung Securities supports explanatory sessions on retirement pension introduction for corporations and guides new defined contribution (DC) retirement pension subscribers on fund management through the DC Welcome Call service.

To provide useful information on pension management and operation, Samsung Securities continuously updates digital content on its official YouTube channel 'SamsungPOP,' which also includes detailed explanations about the retirement pension in-kind transfer system.

Lee Chang-hoon, head of the Brand Strategy Team at Samsung Securities, stated, "This campaign focuses on encouraging pension transfers by delivering relatable messages to subscribers who find managing their retirement pensions difficult or neglect them in daily life. We aim to strengthen our position as a financial partner by providing customers with tangible benefits and differentiated services."

Meanwhile, Samsung Securities is running an event until the end of the year, offering up to 30,000 KRW in Shinsegae mobile gift certificates to customers who make a net deposit of 1 million KRW or more into their IRP accounts. This event targets both new and existing customers who open IRP accounts during the event period. Customers who make a net deposit of 1 million KRW or more will be entered into a draw to receive one Americano coffee from Mega MGC Coffee (5,000 winners). Those who deposit between 10 million KRW and less than 20 million KRW will receive a 20,000 KRW Shinsegae mobile gift certificate, and those who deposit 20 million KRW or more will receive a 30,000 KRW Shinsegae mobile gift certificate. Additionally, if the pension is transferred from another company, the qualifying deposit amount is recognized as double.