Hankook Tire Sponsors Ballon d'Or Award Ceremony

Hankook Tire & Technology announced on the 28th (local time) that it will officially sponsor the Ballon d'Or football awards ceremony held in Paris, France. This award is given to the world's best male and female football players, and from this year, it is jointly presented by the Union of European Football Associations (UEFA) and the media company Amaury Group. The company stated that by sponsoring the Ballon d'Or, which attracts significant attention as a football-related event, it plans to reinforce its premium image. The 'Hankook' brand will be prominently displayed at key event locations such as the red carpet and media interview areas, and digital marketing activities will also be conducted.

[Photo by Hankook Tire & Technology]