Hunet Announces '2025 Edu Trend Report'

Analysis of Corporate Training Data for 10 Million Learners

Hunet has surpassed 10 million cumulative learners annually for the first time since its establishment, and the most searched keyword by learners this year was found to be 'GPT'.

On the 28th, Hunet announced the release of the ‘2025 Edu Trend Report,’ which analyzes the learning data of corporate learners in 2024 to forecast next year’s education trends.

This report was prepared based on the educational data of over 7,000 companies from January 1 to September 30, 2024. It consists of ▲Learning trends examined through Hunet big data ▲2025 education trends through surveys of corporate education managers, aiming to assist companies in establishing their education plans for the coming year.

Hunet has surpassed 10 million cumulative learners annually for the first time since its establishment. Hunet has been breaking its learner number records every year, showing a 25% increase compared to two years ago. As of September, the number of companies taking courses reached over 7,000, also a record high, and this figure is expected to increase further by the end of the year.

The most popular field among Hunet’s educational courses this year was ‘Job & Business Skills’ (52.6%). Following this, the importance of new leadership in a complex changing environment was highlighted, with ‘Leadership’ (17.9%) coming next, followed by ‘Foreign Languages’ (15.5%), ‘Humanities & Liberal Arts’ (8.5%), and ‘Certification’ (5.5%). Among these, the most attended course was undoubtedly in the ‘ChatGPT & AI’ field, followed by ‘ESG’ and ‘Data’ gaining popularity.

Additionally, the number one search term on the Hunet learning platform was ‘GPT,’ confirming the high interest in ChatGPT, which was the biggest topic of 2024, even in workplace education. This was followed by ‘Book Learning,’ ‘Excel,’ and ‘English’ in order.

The keywords learners set as their curation interests ranked ‘English’ first, followed by ‘Management & Economics,’ ‘Business Skills,’ ‘Health & Hobbies,’ and ‘Leadership.’ Key interests by job level showed differences: entry-level employees and assistant managers mostly responded with ‘Sales, Foreign Languages, Marketing,’ while managers and above favored ‘Leadership, Management/Strategy, Self-Growth.’

Meanwhile, the educational effectiveness of subscription-based content, which has recently gained popularity, was also notable. Users of subscription content showed an average monthly learning volume about three times higher than general learners.

A Hunet representative stated, “Subscription-based education products, which allow learners to voluntarily choose desired content, seem to increase learners’ interest and help form learning habits.”

Furthermore, the utilization of ‘learning platforms’ by companies increased by 50% compared to the previous year, reflecting a change in education methods. A ‘learning platform’ refers to a learning system where companies can quickly provide desired content such as YouTube, articles, quizzes, etc., as their own educational format beyond conventional training. As the pace of change accelerates, companies appear to prefer conducting timely education necessary for their work.

The Hunet representative added, “This will be a useful resource to examine corporate education trends based on extensive real cases. We hope it helps companies plan employee education for 2025.”