Musinsa to Fill 40% of Employees with 'IT Experts'... "Actively Utilizing AI"

Responding to Overseas Markets, Advancing Platform Enhancement
Over 40% of Employees to Be Developers Within 3 Years

Musinsa announced on the 28th that it will integrate the platform technologies operating Musinsa Store, 29CM, and others into one. This is with overseas market expansion in mind, aiming to provide consumers with a consistent user experience even when using multiple platforms.

The first step of the project is to build the 'One Core Multi Platform (OCMP)'. Until now, Musinsa has operated Musinsa Store, 29CM, SoldOut, Global Mall, and other business divisions separately, but going forward, it plans to unify development technologies (languages, codes) to streamline operations. However, unique features of each platform will be developed separately to preserve each platform's distinct characteristics.

Musinsa expects that through this project, it will establish a foundation to analyze data from each platform in an integrated manner. It also anticipates enhancing convenience by providing a consistent user experience to domestic and international consumers.

Artificial intelligence (AI) will be actively utilized within the platforms. This is based on the judgment that advanced AI technology is essential for exposing products tailored to each customer's preferences across multiple platforms.

Through this project, Musinsa plans to sufficiently secure data from overseas customers and move beyond a product-centered brokerage model to also perform a cross-border role (overseeing both direct import and export).

To this end, Musinsa intends to compose more than 40% of its total employees as tech personnel within the next three years. Currently, Musinsa is actively recruiting tech talents across various job categories.

Park Junmo, CEO of Musinsa, explained, “Including the currently operating Musinsa, Musinsa Global, 29CM, SoldOut, Musinsa Empty, and upcoming new services, we plan to easily expand platform scalability through organic linkage based on a single core.” He added, “Through this, Team Musinsa will connect diverse tastes of global customers beyond Korea.”