'Completely New MZ Playground'... 'Olive Young N Seongsu' Opening Next Month

Store Name is 'Olive YoungN Seongsu'
Opened a 5-floor store near Seongsu Station Exit 4

CJ Olive Young's first innovative store, 'Olive Young N Seongsu,' will unveil its new look on the 22nd of next month.

According to Olive Young on the 28th, the 'Olive Young N Seongsu' store will open next month near Exit 4 of Seongsu Station in Seoul, located in the 'Factorial Seongsu' building. Olive Young N Seongsu is the first innovative store that offers a differentiated customer experience not available at existing Olive Young stores. The letter N in the store name represents New and Next, indicating future orientation; Nest, symbolizing an incubator for new brands and trends; and Network, reflecting relationships with customers and partners.

The exterior of the Factorial Seongsu building with a design screen installed ahead of the opening of 'Olive Young N Seongsu'.
[Photo by Olive Young]

The store spans a total of five floors. The first floor is designed as a space focused on experience rather than product sales. It will feature a pop-up exclusive area and an 'Olive Young Branding Goods Shop' selling items available only at Olive Young N Seongsu. The second and third floors will be curated spaces where customers can explore beauty and health category products selected through Olive Young's advanced curation capabilities in greater depth. The fourth and fifth floors will house a lounge for Olive Young members and a networking space to foster collaboration with partner companies.

Olive Young aims to showcase the future blueprint of K-Beauty through this innovative store. Given the influx of MZ (Millennials + Generation Z) and foreign tourists in the Seongsu area, Olive Young believes Seongsu can emerge as a future hub for K-Beauty. With this in mind, Olive Young secured naming rights for the Seongsu Station sub-exit by investing 1 billion KRW in August.

An Olive Young representative stated, "By opening this innovative store, which will become a new landmark in Seoul, we aim to convey Olive Young's commitment to 'healthy beauty.' We will continue retail innovation to ensure the K-Beauty ecosystem expands sustainably worldwide."