SK Chemicals Wins Gold Award for Circular Recycling Video at International Business Awards

"Need for Circular Recycling Technology Explained"

A video introducing SK Chemicals' circular recycling technology received high praise at an international competition.

SK Chemicals announced on the 25th that its video "SK Chemicals Closed Loop Solution" won the Gold Award in the video category at the "2024 International Business Awards (2024 IBA)." The Closed Loop Solution is a video content showcasing the plastic circular recycling technology and vision that SK Chemicals unveiled at Chinaplas held in Shanghai last April.

The video uploaded on SK Chemical's official YouTube channel.
[Photo by SK Chemical]

The video intuitively depicts the process where waste plastics, which were previously landfilled or incinerated, are reproduced in the same form as petroleum-based plastics and then used as raw materials to manufacture products such as home appliances and food and beverage containers. It also presents a blueprint to establish a virtuous cycle system that reduces waste by producing automobiles and home appliances back into their original parts and clothing back into clothing using circular recycling technology.

Kim Hyundong, Head of Communications at SK Chemicals, said, "We focused on expressing the somewhat unfamiliar circular recycling business in an easy-to-understand way to inform customers and plastic users about the necessity of products applying circular recycling technology." He added, "We will continue efforts to expand the base of the recycling business area and to raise awareness so that all stakeholders can participate in solving plastic issues."