[Smart Finance Awards] Leading Innovation with Next-Generation Financial Services

MTS Innovation Award ㅣ Kiwoom Securities

Kiwoom Securities has been honored with the 'MTS Innovation Award' in the Mobile Trading System (MTS) evaluation at the '2024 Asia Smart Finance Awards.'

Joo-Sung Eom, CEO of Kiwoom Securities

Kiwoom Securities is the leading securities firm in the domestic stock market with a 19-year consecutive market share dominance. Living up to this reputation, it operates the MTS 'YoungwoomunS#,' which integrates artificial intelligence (AI) and the latest mobile technologies on an overwhelming trading platform. Kiwoom Securities has unified domestic and overseas stock services into a single application (app), enabling investors to handle everything from account opening to financial product trading and AI-based asset management in a one-stop process.

Kiwoom Securities also offers the 'KiwooGo' service through its self-developed AI robo-advisor (RA). This app comprehensively analyzes investment goals, investment periods, planned investment amounts, and investor profiles to provide customers with suitable asset allocation portfolios. Additionally, it offers various management services such as performance diagnosis, goal diagnosis, and asset diagnosis for wrap accounts, reservation consultation services with professional advisors, and all services including deposits, withdrawals, automatic transfers, and cancellations accessible on a single screen.

The company has also strengthened its future financial service business. Music copyrights and art piece fractional investment products can be traded through Kiwoom Securities accounts, and a calendar-style fractional investment subscription schedule service allows users to conveniently check upcoming or ongoing subscription products.

Services specialized for the latest smart devices are also notable. Galaxy Z Flip users can easily check their favorite stocks through the cover screen 'Flex Window' without opening the app. Moreover, when accessing via Galaxy foldable devices, the wide screen can be split and used as an additional content area. Users can utilize this additional content to simultaneously view two screens at once, such as bid prices and trader screens.

Services for overseas stock investors have also been actively introduced. Weekly trading of U.S. stocks, mobile trading of Japanese stocks, and free real-time quotation services are provided, and events for new and existing customers are held to actively attract overseas stock trading.

The investment culture service 'Kiwoom Youngwoonjeon' has incorporated gamification elements, attracting 400,000 account participants and establishing itself as Kiwoom Securities' representative service. Alongside this, 'Kiwoom Insight' provides data on individual investor investment status by stock, helping investors gain investment insights.