[Smart Finance Awards] Reflecting the Era's Demand for Shareholder Returns in MTS with Hyper-Personalization

Business Sector | Shinhan Investment Corp.

Sangtae Kim, CEO of Shinhan Investment Corp.

Shinhan Investment Corp. ranked first in the business category in the mobile trading system (MTS) evaluation at the '2024 Asia Smart Finance Awards.'

Shinhan Investment Corp. provides a personalized service that gathers information related to the customer and the party involved on one screen while using the MTS. In particular, the 'Shareholders' section received high marks for offering real-time information directly provided by the company's IR officers to shareholders, key information shareholders need to be guided on, the company's IR materials, AI summaries of earnings conference calls, and webcasting.

As interest in corporate ESG and value-up programs has been rising among domestic investors recently, attention to enhancing shareholders' rights is also increasing. This reflects the evaluation that the service conveys shareholders' rights to customers and incorporates the era's demands for shareholder returns.

In the 'Benefits' section, not only the current fee benefits but also points and coupons can be collected and viewed. The 'Recommendations' section suggests stocks and financial products related to those held or searched for and informs users of the screens they currently need and events they can participate in.

The Shinhan SOL Securities MTS Community, opened last August, also received high marks for allowing users to record their US stock trading history. Reflecting the growing demand for information sharing among US stock investors, Shinhan Investment Corp. newly launched the 'US Stock Story' feature in the Shinhan SOL Securities MTS Community.

The Shinhan SOL Securities MTS Community helps customers easily record their investment stories by selecting investment keywords when writing, aiding in understanding investment sentiment. Additionally, users can write investment opinions based on actual buy and sell records, which is considered a significant differentiator in fostering a trustworthy community culture.