[Smart Finance Awards] Design Meeting Both Functionality and Aesthetics... Enhancing Convenience

Design Division｜Mirae Asset Securities

Mirae Asset Securities ranked first in the design category of the Mobile Trading System (MTS) evaluation at the '2024 Asia Smart Finance Awards.'

Mirae Asset Securities Vice Chairman Kim Miseop · Vice Chairman Heo Seonho

Mirae Asset Securities is making various efforts to meet both design functionality and aesthetics with the goal of providing "a better customer experience and service tomorrow than today." Through this design, it has been evaluated as enhancing convenience so that customers can easily access a variety of financial investment products.

The Mirae Asset Securities MTS features a screen layout and user interface (UI) and user experience (UX) that cater to both experts and beginners, particularly applying a hierarchical UI structure design to increase user convenience.

Mirae Asset Securities has further improved convenience through a home screen revamp. The existing product-centered screens of "Domestic Stocks, Overseas Stocks, Finance & Products" were renewed into a new home screen composed of Today’s Stocks, Insights, and Assets, allowing users to quickly access the information they need and providing an enhanced user experience and satisfaction. Additionally, the structure was simplified focusing on frequently used information, improving accessibility, connectivity, and readability. For the entire menu, frequently used menus by category were prioritized to strengthen intuitiveness.

Moreover, information services utilizing artificial intelligence (AI) stand out. The domestic and international stock summary service allows users to grasp basic stock information at a glance through an intuitive layout, and the domestic and international stock disclosure summary service combines clear text and visual elements to maximize information delivery, making it easy for customers to understand. Along with this, AI is used to translate and summarize original disclosures from four countries (United States, Japan, Hong Kong, China), providing fast and rich overseas stock investment information.