Expansion of the K-pop Global Network
Kakao Entertainment announced on the 24th that it has signed a strategic partnership with Wangyi Yun Music (Wangyi Yun Yin Yue), a leading music streaming platform in China, to collaborate on K-pop distribution.
Through this partnership, Kakao Entertainment plans to showcase a diverse range of music libraries and newly released songs from artists on Wangyi Yun Music to Chinese music fans. Wangyi Yun Music is a music streaming platform under Wangyi Group, one of China's leading IT companies.
Kakao Entertainment aims to accelerate the expansion of its global K-pop distribution network. In addition to strengthening cooperation with major music platforms in China, including Wangyi Yun Music, it will expand its music distribution network globally across North America, Europe, the Middle East, and beyond.
A representative from Kakao Entertainment stated, "Based on the partnership with Wangyi Yun Music, Chinese music fans will be able to engage closely and connect with K-pop music, artists, and various content. We will strengthen Kakao Entertainment's global distribution competitiveness and lead the expansion of K-pop's global network through collaboration with diverse partners worldwide."
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