[Smart Finance Awards] Providing Optimal Content with Customer-Customized Strategies

Content Division ㅣ KB Securities

Kim Sung-hyun, CEO of KB Securities (left), Lee Hong-gu, CEO of KB Securities (right)

KB Securities ranked first in the content category in the Mobile Trading System (MTS) evaluation at the '2024 Asia Smart Finance Awards.'

KB Securities focuses on customer convenience by providing diverse content such as personalized data-based investment information, global media news, and real-time translation. In particular, it received high marks for offering useful information for securities trading in various formats through 'M-able' and 'M-able Mini.'

On the comprehensive financial platform M-able, investors can trade various financial products including stocks, funds, equity-linked securities (ELS), and bonds. Users can manage investment style analysis tailored to them and track whether target returns are achieved, while real-time disclosure information provides important alerts to investors. The menu called 'Experts’ Picks' offers reference materials for selecting stocks according to the user's investment type.

M-able Mini is a simplified version of M-able. It allows easy investment especially in U.S. and Korean stocks. It provides an intuitive interface that both beginner investors and day traders can easily use, and it is a popular app with over one million users. Recently, through sequential improvements in charts and trading functions, it has been expanding its market share by helping users progress from beginners to intermediate or advanced traders.

Both M-able and M-able Mini apps are designed to be easily accessible regardless of investment experience, earning a reputation as investment platforms suitable for a wide range of customers. Furthermore, KB Securities launched 'M-able Wide' to provide the same investment experience across mobile, tablet, and PC without device restrictions, offering customized content through web browsers without separate installation.