[Smart Finance Awards] Simple and Intuitive Service Leading Investment Popularization

MTS Award | Toss Securities

Kyubin Kim, CEO of Toss Securities

Toss Securities has been honored with the 'MTS Grand Prize' in the Mobile Trading System (MTS) evaluation at the '2024 Asia Smart Finance Awards.'

Launched for customers in March 2021, Toss Securities' MTS features a simple and intuitive user interface (UI). The service has been enhanced to allow even novice investors with no prior stock investment experience to easily invest in domestic and overseas stocks as well as bonds. Compared to existing securities apps, unnecessary functions have been minimized, and all processes from account opening to stock trading can be easily handled within a single app. Furthermore, Toss Securities improved customer convenience by optimizing the MTS experience for PC environments through real-time linkage between the MTS and the Web Trading System (WTS).

Toss Securities' MTS has seen a rapid increase in customers, with monthly active users (MAU) exceeding 3.3 million. It is used evenly not only by people in their 20s and 30s but also by those in their 40s and 50s and older. The intuitive design that provides services ranging from exploring various investment information to stock trading is evaluated as a competitive strength that has secured customers across all age groups.

The Toss Securities community service, a space for information exchange and discussion among investors, boasts an MAU exceeding 1.3 million, making it the largest securities company community. Users can exchange opinions anonymously about stocks tradable on Toss Securities. Through real-time monitoring, abusive language, slander, and promotional posts for leading rooms are automatically blocked, and posts are recommended in a personalized manner for each user. Social features are also included, allowing users to follow specific investors to receive post notifications or check their trading information.

Leading the craze among overseas stock investors, Toss Securities was the first domestic securities firm to introduce real-time fractional trading of overseas stocks. It offers specialized features such as automatic currency exchange when purchasing overseas stocks, integrated management of domestic and overseas stocks within one account, and switching management between Korean won and US dollars. Additionally, Toss Securities contributed to popularizing bond products, which had previously been accessible only to high-net-worth individuals, by lowering the minimum subscription amount for US corporate bond products to about $1,000?the first among domestic securities firms.

Toss Securities has advanced its services based on technologies such as machine learning. All AI-integrated services are developed using internal technology, calculating the importance of information such as news, disclosures, and community posts through various models including large language models (LLM). Utilizing big data such as users’ individual stock holdings and age groups, it provides key information that can assist in investment decisions.