A Better Hires CTO Jae-Hwa Cho from Kakao Mobility

Leading AI-Based Commerce Tech Solution Development
Establishing Global Technology Competitiveness Strategy

e-commerce solution specialist startup A-Better announced on the 23rd that it has recruited Jae-hwa Cho, former CTO of Kakao Mobility, to strengthen its commerce technology competitiveness. CTO Cho will lead the launch and advancement of A-Better's commerce tech products, which are the company's future growth drivers, as well as its global expansion.

Founded in 2022, A-Better currently operates sales businesses on Coupang and Amazon while developing software that supports sales. The company developed 'Dister,' which analyzes sales data using artificial intelligence (AI).

Jo Jaehwa CTO

CTO Cho is a technology expert who previously worked at Polaris Office and LG Uplus Research Institute before founding the digital outdoor advertising software company 'PlusTV' in 2016. At PlusTV, he developed the taxi advertising medium 'TaxiPlus,' which led to the company's acquisition by Kakao Mobility based on this technology. Afterwards, he led mobility technology innovation as head of the data business team at Kakao Mobility.

With the recruitment of CTO Cho, A-Better is accelerating the development of e-commerce tech solutions that combine its commerce-specialized competitiveness with advanced technology. Through this, the company plans to optimize all stages of e-commerce?from product planning, inventory management, price optimization, targeted marketing, to customer experience improvement?with smart solutions.

CTO Cho said, “I decided to join after being deeply impressed by A-Better’s growth, which creates new opportunities in the commerce ecosystem based on already proven sales know-how and abundant data.”