Lotte Wellfood Hosts Meal Theory Event for Ready Meals
Lights On at Night... Visible Anywhere in Banpo Hangang Park
Tasting Event, Stamp Tour, DJ Performance Prepared
A giant dumpling has appeared on Sebitseom Island in the Han River.
Lotte Wellfood announced on the 18th that it will hold a large-scale offline event, including opening a popup store for its convenient meal brand 'Siksa Iron' on Sebitseom Island in the Han River from the 19th to the 27th.
Siksa Iron is a convenient meal brand that promotes healthy eating habits simply by enjoying delicious food. It incorporates health-oriented ingredients to enhance nutrition or reduce calories while maintaining taste, adding health & wellness elements to convenient meals.
Lotte Wellfood has prepared a variety of enjoyable activities such as Siksa Iron tasting events, a stamp tour event, and an opening performance by a DJ so that consumers can directly experience Siksa Iron.
Particularly noteworthy is the giant dumpling sculpture, which is as tall as a five-story building (13 meters). This sculpture, floating in front of Sebitseom, can be seen from anywhere around Banpo Hangang Park, capturing the attention of visitors. The giant dumpling’s colors evoke the Siksa Iron dumpling series, and the lighting that turns on at night offers a unique experience exclusive to Siksa Iron.
Additionally, booths introducing Siksa Iron have been set up throughout Chaebit Bridge, the entrance to Sebitseom, creating not only brand experiences but also photo zones to leave memories.
Participants in the stamp tour event, held while experiencing the booths, can receive special goods through a lucky draw. Prepared items include collaboration goods with the celebrity collaboration brand ‘Blooming Tail Studio,’ collaboration tumblers with the kitchenware brand ‘Clean Canteen,’ as well as unique Siksa Iron dumpling keyrings and tattoo stickers. The event’s opening DJ performances will be held twice on the 19th, at 1 PM and 3 PM.
Meanwhile, Siksa Iron launched five new products as its first offerings: ▲Tteok-Twi-Man (Tteokbokki, fried food, dumplings) ▲Green Onion Meat Dumplings ▲Pumpkin Chicken Breast Dumplings ▲Buckwheat Chive Dumplings ▲Crispy Flat Dumplings. The brand plans to continuously develop new products across various categories.
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