Cuchen Releases 'Japgok Song' Showcasing Multigrain Rice Cooking Process
Hurom Operates 'Vegetable & Fruit Lab' at KidZania
Chungho Nais Provides Training on Water Purifier Hygiene Management
Mid-sized home appliance companies are conducting marketing targeted at children. The plan is to increase brand awareness in the long term by making the 'future consumers' feel familiar with their products.
Cuchen announced on the 20th that it has released the 'Japgok Song' to encourage children to have a positive perception of multigrain rice and to eat it regularly.
The Japgok Song contains lyrics and choreography depicting the process of cooking multigrain rice using a Cuchen rice cooker. Lyrics such as 'Bapbapbara barabap,' 'Delicious multigrain rice,' and 'Chik chik chik in the rice cooker' were created so that children can easily understand and sing along. Cuchen explained, "The song rhythmically expresses rice, with addictive lyrics featuring repeated keywords, a lively melody, and the appearance of the Mitopia character, adding fun to the video." In August and September, Cuchen also set up a ball pit for children to enjoy through pop-up stores at Starfield Goyang and Hanam.
Hurom, which mainly sells juicers, held a public recording of EBS's 'The Best! Curious Sticker!' in May to promote healthy eating habits among children. 'The Best! Curious Sticker!' is a human body and science education program that explains various scientific knowledge and everyday curiosities at a child's level. Hurom planned the episode 'Cheer Up! Beneficial Bacteria' to encourage the consumption of fresh vegetables and fruits. The story features the protagonist 'Hotteok' inside the body, where beneficial bacteria that like vegetables and fruits compete against harmful bacteria that prefer processed foods to occupy the intestinal flower garden.
Additionally, Hurom operates the 'Vegetable & Fruit Research Lab' at KidZania Seoul, a children's job experience theme park. Children visiting this place become vegetable and fruit researchers, directly observing and tasting fresh vegetables, fruits, and juiced drinks, and writing research logs. Based on this, they learn about the benefits of vegetables and fruits and how to consume them healthily.
Cheongho Nice participated in the 'Visiting Safety Experience Classroom' in May. This program is conducted through public-private cooperation under the Korean Children's Safety Foundation. Cheongho Nice provided guidance on water purifier hygiene management and prevention and response methods for various safety accidents. Additionally, from June to August, they held the 'Environment Love Children's Baduk Festival,' offering children opportunities to develop interest in the environment and nurture their dreams.
Regarding these movements, an industry insider said, "By naturally exposing children to company names and brands through various fun activities, it is expected to help long-term brand awareness as they remember them. Promoting to future consumers in advance also allows parents to have a positive perception of the companies, making it a win-win situation."
Hurom operates the 'Vegetable and Fruit Laboratory' within KidZania Seoul, a children's career experience theme park. [Photo provided by Hurom]
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
