Yujin Corporation Signs Business Agreement with NH Nonghyup Bank to Promote Rice Consumption

Yujin Enterprise, the parent company of Yujin Group, signed a business agreement on the 16th at the Yujin Group headquarters in Yeouido, Seoul, together with NH Nonghyup Bank Jongno Large Corporate Finance Center to promote rice consumption.

Eugene Group's parent company, Eugene Corporation, signed a "Business Agreement to Promote Rice Consumption" on the 16th at the Eugene Group headquarters in Yeouido, Seoul. Jin-gu Kim, Head of Innovation Planning at Eugene Group (left), and Sang-seon Lee, Head of Jongno Large Enterprise Finance Center at NH Nonghyup Bank (right), are posing for a commemorative photo.
[Photo by Eugene Group]

This business agreement was established to help farmers facing difficulties due to decreased rice consumption and falling rice prices. Through this agreement, both parties pledged joint efforts to promote rice consumption and actively participate in creating a social atmosphere of coexistence with farmers by promoting events such as the "Eat Breakfast Campaign" to foster healthy eating habits, gifting rice to employees, and helping neighbors in need.

A representative from Yujin Enterprise stated, "We joined the campaign to provide some support to farmers struggling with labor shortages due to aging and population decline, as well as falling rice prices," adding, "We will explore various company-level participation methods to promote employees' health and the consumption of Korean rice."