"Ulsan HD Fans Gather"... GS25 Launches First Soccer-Specialized Store at Munsu Stadium

Strengthening Soccer Fandom
Enhancing Brand Image and Acquiring Customers

GS25 announced on the 17th that it has partnered with professional football club Ulsan HD to launch a football-themed store, ‘GS25 Ulsan Big Crown Store,’ at Ulsan Munsu Stadium.

With growing interest in the K League, GS25 planned the football-themed store in collaboration with Ulsan HD to offer football fans a new experience and provide local residents with a unique venue.

The GS25 Ulsan Big Crown Store was named ‘Big Crown’ inspired by the crown-shaped roof of Ulsan HD’s home stadium, Munsu Football Stadium. The store’s exterior and signage were designed with reference to Ulsan Munsu Football Stadium, applying blue and yellow colors together. Additionally, the outside features a football-shaped door handle, a sculpture of Ulsan HD’s mascot ‘Mita,’ and the club’s emblem.

The store spans a total of 70 pyeong (approximately 231 square meters). A large lighting fixture reminiscent of a football stadium is installed on the ceiling, and a 7-pyeong (about 23 square meters) space replicating Ulsan HD players’ locker room is set up on one side of the store. This area showcases over 60 different Ulsan HD goods, including uniforms, cheering towels, scarves, and keychains.

Through this football-themed store, GS25 plans to provide customers with a differentiated experience while maximizing brand image enhancement and store traffic. Earlier this year, in May and August, GS25 successfully launched baseball-themed stores in collaboration with Hanwha Eagles and LG Twins, strengthening its sports marketing efforts. Going forward, GS25 intends to expand collaborations beyond baseball and football to various sports, securing a strong local fan base.

Jung Jae-hyung, Head of the Convenience Store Business Division, said, “With the growing public interest in football, the football-themed store in collaboration with Ulsan HD allows us to offer new enjoyment and value to sports fans.” He added, “GS25 will continue to develop the football fandom culture across the K League and introduce differentiated stores that strengthen ties with local communities.”