Mom's Touch Expands into Laos... "Will Develop as a Foothold to Pioneer ASEAN"

K-Food Service Growth Potential High in Laos
5 Stores Next Year... Expanding to 50 Stores by 2034

MOMSTOUCH is entering the local dining market by partnering with Laos' top private company.

On the 16th, MOMSTOUCH announced that on the 15th, it signed a Master Franchise (MF) agreement with Korao Group at MOMSTOUCH & Company headquarters in Jung-gu, Seoul, to enter the Laos dining business.

On the morning of the 15th, at the Mom's Touch headquarters in Jung-gu, Seoul, Moon Soo-hyun, Head of Business Management at Mom's Touch & Company (right), and Noh Ki-ho, Executive Director of Korao Group, are taking a commemorative photo during the master franchise agreement signing ceremony between Mom's Touch and Korao Group.

Through this MF agreement, MOMSTOUCH plans to open five stores in key areas of Vientiane, the capital of Laos, starting next year, and expand to 50 stores by 2034.

Laos is one of the key countries in the ASEAN region, which has recently shown high economic growth rates. As a landlocked country surrounded by Cambodia, Thailand, Myanmar, China, and Vietnam, it has active exchanges with neighboring countries. Interest in Korean culture and food through SNS platforms such as Netflix, YouTube, and TikTok is high, making it a market with great growth potential for K-food service.

Korao Group, a Korean-Laos company, is the largest private company locally. Starting with automobile assembly and sales in Vientiane in 1997, it has successfully operated a wide range of businesses including finance, platforms, construction, leisure, and distribution, expanding into neighboring Vietnam, Cambodia, and Myanmar.

Last year, Korao Group established an online and offline distribution corporation and plans to open the large shopping landmark ‘Kok Kok Mega Mall’ in the Patuxay, Dongdok, and Donchan areas of Vientiane by next year. Through the entry of various Hallyu brands led by MOMSTOUCH, they aim to target local consumers.

MOMSTOUCH has increased brand awareness with its unique taste in overseas markets such as Japan, Thailand, and Mongolia, and plans to develop Laos as a foothold to pioneer the ASEAN region alongside Thailand.

A MOMSTOUCH official said, “Riding on the explosive response in existing overseas markets such as Japan, Mongolia, and Thailand, we have signed a Master Franchise agreement with a leading local company in Laos this time. We will actively utilize our partner’s business capabilities and network to preoccupy the Laos market, which remains untapped by global Quick Service Restaurant (QSR) brands, with the MOMSTOUCH brand and secure a dominant position as a leading brand.”

Meanwhile, MOMSTOUCH is accelerating its overseas expansion to Laos following existing markets in Japan (1 store), Mongolia (8 stores), and Thailand (6 stores). The directly operated store opened in Shibuya, Tokyo, last April has settled into the local market, achieving 140,000 cumulative customers within two months of opening. In Mongolia, stores operated by local partners have received a hot response, surpassing domestic sales levels, and are speeding up local franchise business with the 10th store expected within the year. Furthermore, buoyed by this strong overseas customer response, MOMSTOUCH plans to expand its global ‘Momsquare’ to various countries including Southeast Asian markets such as Malaysia and Indonesia, and Northeast Asian markets such as Kazakhstan within the year.