'Beautyflex' Event for 2 Weeks Starting from the 17th
Discount Sale on Moisturizing Products like Hand Cream and Body Lotion
Lotte Mart announced on the 15th that it will hold the 'Beauty Flex' discount event offering up to 50% off on over 1,200 moisturizing products. The event period is two weeks, from the 17th to the 30th of this month.
Beauty Flex is Lotte Mart's largest Health & Beauty (H&B) event. This Beauty Flex focuses on moisturizing products and basic skincare to prevent dry skin in the upcoming early winter season, providing discount benefits.
Lotte Mart representatives are promoting moisturizing products at the Zetaflex Jamsil branch. [Photo by Lotte Mart]
First, Lotte Mart will offer exclusive discounted products. The recently popular VT's 'VT Collagen Riddle Shot Special Set (30㎖ × 2 samples)' will be sold exclusively at 22,410 KRW with a 10% discount when paying with event cards (Lotte, Kookmin, Shinhan, NH Nonghyup, Samsung). The 'Cl? de Peau Vitamin C Serum (100㎖)' and 'Gonggu Hot Deal Medipeel Vita Collagen Mask Pack (20 sheets)' will also be offered at special prices of 20,900 KRW and 9,900 KRW respectively to commemorate their exclusive launch.
Hand creams and body creams will be offered at half price. The sale prices are ▲Milk Baobab Blooming Perfume Hand Cream 2 types (each 50g) at 2,950 KRW ▲Atrix Hand Nail Cream (400㎖) at 6,250 KRW ▲Kundal Rich Soymilk Body Cream (200㎖) at 8,450 KRW. The 'Happy Bath Cleansing Foam 5 types (150g)' will be offered at 5,900 KRW each with a 50% discount when purchasing two or more.
Moisturizing products from major brands such as Vaseline and Nivea will also be sold at discounted prices. The 'Nivea Body Lotion (SOS)' and 'Nivea Body Lotion (Intensive)', produced as buy one get one free (1+1) special sets, will be offered at about 20% off when paying with event cards, priced at 16,200 KRW and 14,240 KRW respectively. The representative moisturizing products, 'Vaseline Lotion 4 types (400㎖)', will be offered at 50% off each when purchasing two or more with event cards. 'Aekyung Vaseline Daily Moisture Body Lotion (450㎖)' will be sold as 1+1 at 9,900 KRW.
Weekend limited special sales will also be held. From the 17th to the 20th, all items of the 'Avino' brand body lotion and body wash will be offered at 50% off when purchasing two or more. The 'Senka Perfect Whip Facial Wash Special Set (120g × 2)' and 'Senka Perfect Whip Vitamin C Poreless Glow (100g)' will be sold at 11,440 KRW and 6,370 KRW respectively with a 35% discount when paying with event cards.
From the 24th to the 27th of this month, 'Mise En Scene Salon Clinic 10 Shampoo and Treatment' will be sold at 8,900 KRW each, and 'Vaseline Cleansing Foam 2 types (150㎖)' will be offered at half price each when purchasing two or more. Five types of the 'Shower Mate' brand will be offered at a uniform price of 4,990 KRW during the event period.
Meanwhile, Lotte Mart has achieved success by holding seasonal Beauty Flex events. During the spring skincare product event held from April 18 to May 1, sales in the beauty product category increased by 50% compared to the same period last year. The event held from December 14 to 25 last year saw about a 20% increase in sales compared to the previous year by selling moisturizing products in high demand during winter and health functional food sets for year-end gifts.
Lotte Mart plans to continue offering discounts on H&B product categories in line with periods of increased consumer demand. Han Kyunghwan, head of Lotte Mart & Super Personal Care Team, said, "Due to the recently cooler weather, customers looking for moisturizing products have increased as skin becomes easily dry. We have prepared discount benefits suitable for the Beauty Flex event so that customers can purchase moisturizing products at reasonable prices, and we ask for your great interest. In addition to this Beauty Flex, we will take the lead in enabling consumers to purchase health and beauty products at affordable prices."
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